BofA Still Spending Big On Sports MLB Could Expand Vine Ad Campaigns DNC Intentionally Misidentifying BofA Stadium? BofA Cutting Some NASCAR Track Sponsorships Santa Clara Has Money For 49ers Stadium BofA Debuting New MLB Campaign Auto, Bank Sports Sponsorship Effectiveness Auto, Bank Sports Sponsorship Effectiveness LMS To Replace Front-Stretch Seating Wheels & Deals
SBD/6/Sponsorships Advertising Marketing
BANKAMERICA SIGNS SHAWN KEMP
Published March 6, 1995
BankAmerica Corp. is on the verge of signing Sonic forward Shawn Kemp, according to the current issue of BRANDWEEK. BankAmerica, whose institutions operate under the Bank of America brand in nine western states and as Seafirst in Washington, may incorporate Kemp into its marketing by playoff time. Kemp will become a regional centerpiece for ongoing local sponsorship and grass roots initiatives by Seafirst (Matthew Grimm, BRANDWEEK, 3/6).