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BANKAMERICA SIGNS SHAWN KEMP
Published March 6, 1995
BankAmerica Corp. is on the verge of signing Sonic forward Shawn Kemp, according to the current issue of BRANDWEEK. BankAmerica, whose institutions operate under the Bank of America brand in nine western states and as Seafirst in Washington, may incorporate Kemp into its marketing by playoff time. Kemp will become a regional centerpiece for ongoing local sponsorship and grass roots initiatives by Seafirst (Matthew Grimm, BRANDWEEK, 3/6).