TV sports columnists are examining the effect of this
weekend's possible replacement opening on the baseball's
advertisers and broadcasters.  In Washington, Leonard Shapiro
writes, "No one really knows how to calculate the ill will the
strike generated on Madison Avenue.  Worse, the deadline for
third- and fourth-quarter ad sales in late summer through the
World Series is approaching.  If the strike goes on much longer,
agencies will have to look elsewhere to spend their money"
(WASHINGTON POST, 3/31).  In Philadelphia, Mike Bruton writes
that TV and radio stations holding MLB rights "are caught in a
bind.  They have to weigh losing money in the short term against
losing the broadcast rights to their respective teams in the long
term."  WBFS-TV Station Manager Jerry Carr, whose South FL
station carries Marlins games: "It's tough, real tough.
Advertisers aren't saying no, they're just saying: 'Wait a
minute, we want to restructure this thing.'  I can't fault them
for that" (PHILADELPHIA INQUIRER, 3/31).  CNN's John Metaxas
examined the impact of the strike on radio/TV advertisers:  "Many
advertisers are balking at paying for something less than Major
League Baseball."  Gene Dewitt, of Dewitt Media:  "It's our
inclination to not buy time during the replacement games because
no one really knows what the quality of the games will be or what
the audience will be."  Dewitt said audiences were down about 35%
in early spring replacement telecasts ("Moneyline," CNN, 3/30).
In New York, Steve Zipay notes MSG Network's refusal to air four
scheduled Yankee exhibitions, and reports that the team's
regular-season opener "is in jeopardy" (N.Y. NEWSDAY, 3/30).

     Atherton Communications and Liberty Sports Inc. have reached
an agreement providing Liberty with the exclusive sales and
production rights to the worldwide TV and radio broadcasts of the
annual John Wooden Classic, beginning in '95.  Atherton is
founder and organizer of the Wooden Classic.  Financial terms of
the deal were not disclosed.  The event will air live on NBC,
December 9, from The Arrowhead Pond in Anaheim.  '95
participating colleges are UCLA, Maryland, Purdue and Villanova
(Liberty).

     The Sports Emmys will be awarded April 25 at the Marriot
Marquis in New York.  The nominations in 26 categories were
announced last week by the the National Academy of Television
Arts & Sciences.  The number of nominations, as broken down by
broadcast and cable outlets:
NBC       22        Fox       9         MTV       2
     CBS       16        HBO       8         Syn.      2
     ABC       14        Disney    5         CNN       1
     ESPN      14        TNT       4
     And the nominees are ...
     OUTSTANDING SPORTS SPECIAL:  The Masters (CBS), NHL Stanley
Cup Finals (ESPN), Orange Bowl (NBC), Indianapolis 500 (ABC), MLB
All-Star Game (NBC/TBN).
     OUSTANDING LIVE SPORTS SERIES:  World Championship Boxing
(HBO), Fox NFL Sunday (Fox), The NBA on NBC (NBC), Monday Night
Football (ABC), ESPN Sunday Night NFL (ESPN).
     OUTSTANDING EDITED SPORTS SPECIAL:  Lillehammer '94/16 Days
of Glory (Disney/Cappy Productions), 75 Seasons (TNT/NFL Films),
'94 Winter Olympics (CBS), Ironman Triathlon World Championships
(NBC/World Triathlon Corp.), "In This Corner:  Boxing's Historic
Battles" (HBO).
     OUTSTANDING EDITED SPORTS SERIES/ANTHOLOGIES:  MTV Sports
(MTV), Wide World of Sports (ABC), SportsWorld (NBC), NBA's
Inside Stuff (NBC/NBA Entertainment), This is the NFL
(Syndicated/NFL Films).
     OUTSTANDING SPORTS PERSONALITY -- STUDIO HOST:  Bob Costas
(NBC), Dan Patrick (ESPN), Chris Berman (ESPN), Keith Olbermann
(ESPN), Greg Gumbel (CBS/NBC).
     OUTSTANDING SPORTS PERSONALITY -- PLAY-BY-PLAY:  Dick Enberg
(NBC), Al Michaels (ABC), Marv Albert (NBC), Jon Miller (ESPN),
Keith Jackson (ABC).
     OUTSTANDING SPORTS PERSONALITY -- ANALYST:  John Madden
(Fox), Terry Bradshaw (Fox), Tom Jackson (ESPN), Billy Packer
(CBS), Mary Carillo (CBS).
     TECHNICAL TEAM REMOTE:  ESPN Speedworld (ESPN), '94 Winter
Olympics (CBS), Monday Night Football (ABC), Fox NFL Sunday
(Fox), NCAA Men's Basketball Tournament (CBS).
     TECHNICAL TEAM STUDIO:  Fox NFL Sunday (Fox), Monday Night
Football -- teases (ABC).
     FILM CINEMATOGRAPHERS:  MTV Sports (MTV), '94 Winter
Olympics -- Downhill POV (CBS), Inside the NFL -- Sounds of the
Season (HBO), Lillehammer '94/16 Days of Glory (Disney/ Cappy
Productions).
     ELECTRONIC CAMERAPERSONS:  ESPN Speedworld (ESPN), '94
Winter Olympics (CBS), College football teases -- Michigan vs.
Notre Dame & Orange Bowl (NBC), Ironman Triathlon World
Championships (NBC Ironman Triathlon Corp.).
     FILM EDITING:  Lillehammer '94/16 Days of Glory
(Disney/Cappy Productions), 75 Seasons (TNT/NFL Films), In This
Corner:  Boxing's Historic Battles (HBO).
     VIDEOTAPE EDITING:  Fox NFL Sunday (Fox), '94 Winter
Olympics -- Come And See The Show (CBS), Grunt & Punt -- Episode
5 (Fox/NFL Films), A Passion to Play:  Stories of Women in Sports
(ABC), Ironman Triathlon World Championships (NBC Ironman
Triathlon Corp.).
     WRITING:  Wimbledon '94 -- Closing Thoughts, by Dick Enberg
(NBC), Wide World of Sports & Sports Illustrated -- Sarajevo:
Ten Years, Too Many Tears, by William Oscar Johnson (ABC/SITV),
40 For The Ages -- open, Ali through close, by Gary Smith
(NBC/SITV), Lillehammer '94/16 Days of Glory, by Bud Greenspan
(Disney/Cappy Productions).
     GRAPHIC DESIGN:  '94 Winter Olympics (CBS), '94 World Figure
Skating Championships (NBC), 40 For The Ages (NBC/ SITV), World
Championship Boxing, open (HBO).
     MUSIC:  75 Seasons -- finale (TNT/NFL Films), Monday Night
Football (ABC), Ironman Triathlon Score (NBC/World Triathlon
Corp.), Lillehammer/16 Days (Disney/Cappy).
     SOUND/AUDIO:  ESPN Speedworld (ESPN), Road to the Super Bowl
(Syndicated/NFL Films), Grunt & Punt 5 (Fox/NFL Films).
     PRODUCTION DESIGN/ART DIRECTION:  40 For The Ages (NBC/
SITV), '94 Winter Olympics (CBS).
     TECHNICAL ACHIEVEMENT:  Wide World of Sports -- Cable Cam at
Kentucky Derby/Belmont/Preakness (ABC), '94 Winter Olympics --
Hocket Net Cam (TNT), ESPN Speedworld -- Point of View
Technoligies (ESPN).
     INDIVIDUAL ACHIEVEMENT:  '94 Winter Olympics -- Charles
Kuralt (CBS).
     PROGRAM ACHIEVEMENT:  Sporting Life with Jim Huber -- The
Moses Project (CNN), Arthur Ashe: Citizen of the World (HBO), A
Passion To Play: Stories of Women in Sports (ABC).
     STUDIO SHOW:  NFL Gameday (ESPN), Fox NFL Sunday (Fox).
     SPORTS JOURNALISM:  Now with Tom Brokaw & Katie Couric --
Bobby Knight (NBC), Wide World of Sports & SITV -- Sarajevo:  10
Years, Too Many Tears (ABC/SITV).
     FEATURES:  SportsCenter -- Brad Gaines (ESPN), SportsWorld -
- Romanian Revolution (NBC), '94 Winter Olympics -- Heroes of
Telemark (CBS), American Coaches:  men of Wisdom and Victory
(HBO).
     PROMOTIONS:  World Cup Soccer (ESPN), Monday Night Football
(ABC).
     OPENS/CLOSES/TEASES:  Wimbledon -- Rule Brittania open tease
(NBC), '94 Winter Olympics -- prime-time open (CBS).
     PRE-EMMY NOTES:  SITV President Ted Shaker noted that they
received five Emmy nominations, despite airing limited
programming during their first year of operation.  Shaker:  "We
are delighted by this recognition in our first year, given our
programming in 1994 consisted exclusively of '40 For The Ages'
and 'Wide World'" (SITV).  Of ESPN's 14 nominations, four were
for its SpeedWorld coverage.  SpeedWorld has won nine Sports
Emmys in the last five years.  In '94, ESPN received 22
nominations and 10 awards (ESPN).

     PASS Sports is airing a series of live 30-second ads on
Detroit's WDIV-TV designed as updates from events being televised
live on PASS Sports.  The first ad aired March 29 during PASS
Sports' Knicks-Pistons game.  The spot was seen during NBC's
"National Geographic" and featured a live update from the game.
Two other live ads are scheduled for WDIV.  One on April 7 will
feature a live update from the Magic-Pistons game and the other
ad on April 21 will feature the Mighty-Ducks-Red Wings game
(Gould Media).

     A source close to Viacom Chair Sumner Redstone believes that
he will go after NBC when that network is officially "in play,"
according to the N.Y. POST.  The price will be as much as $6B,
and all of it will be borrowed.  According to the report,
companies like Viacom and Time Warner, who have "enormous debt"
are being "encouraged by the banks to borrow more for new
acquisitions" (N.Y. POST, 3/31)....In other TV news, Gaylord
Entertainment agreed to sell its cable TV systems to a joint
venture of St. Louis-based Charter Communications for $370M (WALL
STREET JOURNAL, 3/31).

     With Fox debuting its coverage of the NHL this Sunday at
3:00pm (ET), many columnists offer final advice and critiques.
In Toronto, Rob Longley writes, "Hockey purists consider this a
warning:  Fox Sports' NHL debut this Sunday will look more like
Super Nintendo than Hockey Night in Canada."  Longley, noting the
Foxbots, animated characters that will appear after each score:
"Fox learned that hockey is the second-highest selling video game
in the U.S.  The network also decided it was after a young
audience, so why not keep the kids happy?" (TORONTO SUN, 3/31).
"NHL on Fox" Exec Producer Ed Goren: "Our graphics will have the
video game look.  Kids play those games.  They're the ones
wearing NHL sweaters, playing street hockey on roller blades in
California and Florida" (TORONTO STAR, 3/31).  In New York, Phil
Mushnick calls Fox's targeting of a younger audience a "wise"
move.  Mushnick on the Foxbots: "If it's clean entertainment for
kids and it doesn't hurt older fans' view of the game, we'll deal
with it" (N.Y. POST, 3/31).  Rangers Goalie Mike Richter was
quoted on "ET" last night saying that hockey is perfect for the
Fox audience:  "It's fast paced, it's a lot of hitting, it's a
team sport, I think it's a game that can capture the imagination
of a lot of the kids" ("Entertainment Tonight," 3/30).