SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Anthony Industries, Inc. has announced that it has acquired
Speed Zone, the creative outlet for Sam Bass Original Artwear and
a manufacturer of officially licensed NASCAR merchandise.  The
new company will be called Speed Zone Race Gear (NASCAR
Properties)....The cover story in today's USA TODAY Money section
is the "sliding" baseball licensing revenues:  Cap-maker Twins
Enterprise reports retailers such as KMart are not ordering;
baseball card production is at its lowest in 30 years; Starter
blames some of its $5M loss in '94 on the lack of baseball sales;
other goods -- miniature wood bats, wall clocks, figurines and
balls -- are also affected (USA TODAY, 3/31)....Designer Nicole
Miller and her famous sports-themed ties are profiled in the
current issue of INSIDE SPORTS. "In the final analysis, maybe men
go for Miller's ties because they prove there's at least one
women out there who thinks it's attractive that men are sports
fans" (INSIDE SPORTS, 5/95).
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Related Topics:

Minnesota Twins, NASCAR

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