Brickyard 400 Continues Attendance Slide NASCAR Takes Control Of Digital Ad Sales Brickyard 400 Tix Sale Spike With Gordon Dale Jr. Focusing On Health First, Racing Second Earnhardt To Miss Race With Concussion Kentucky Speedway To Thank Sprint For Deal Weekend Plans With Ky. Speedway's Mark Simendinger NBC Daytona Audience Strong In Year 2 NASCAR Still Looking For Cup Title Sponsor Fox Sports' Sprint Cup Viewership Down 6%
SBD/31/Sponsorships Advertising Marketing
Published March 31, 1995
Anthony Industries, Inc. has announced that it has acquired Speed Zone, the creative outlet for Sam Bass Original Artwear and a manufacturer of officially licensed NASCAR merchandise. The new company will be called Speed Zone Race Gear (NASCAR Properties)....The cover story in today's USA TODAY Money section is the "sliding" baseball licensing revenues: Cap-maker Twins Enterprise reports retailers such as KMart are not ordering; baseball card production is at its lowest in 30 years; Starter blames some of its $5M loss in '94 on the lack of baseball sales; other goods -- miniature wood bats, wall clocks, figurines and balls -- are also affected (USA TODAY, 3/31)....Designer Nicole Miller and her famous sports-themed ties are profiled in the current issue of INSIDE SPORTS. "In the final analysis, maybe men go for Miller's ties because they prove there's at least one women out there who thinks it's attractive that men are sports fans" (INSIDE SPORTS, 5/95).