NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Bruton Smith Elected To NASCAR HOF Fans Get Unique Opportunity With Jeff Gordon DraftKings Completes Deal With NASCAR The Players Sees Ratings Increase Lesa France Kennedy Profiled By CBS SpongeBob Race Proves To Be Hit For NASCAR Nickelodeon Rolls Out SpongeBob Race Merch
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SBD/31/Sponsorships Advertising Marketing
Published March 31, 1995
Anthony Industries, Inc. has announced that it has acquired Speed Zone, the creative outlet for Sam Bass Original Artwear and a manufacturer of officially licensed NASCAR merchandise. The new company will be called Speed Zone Race Gear (NASCAR Properties)....The cover story in today's USA TODAY Money section is the "sliding" baseball licensing revenues: Cap-maker Twins Enterprise reports retailers such as KMart are not ordering; baseball card production is at its lowest in 30 years; Starter blames some of its $5M loss in '94 on the lack of baseball sales; other goods -- miniature wood bats, wall clocks, figurines and balls -- are also affected (USA TODAY, 3/31)....Designer Nicole Miller and her famous sports-themed ties are profiled in the current issue of INSIDE SPORTS. "In the final analysis, maybe men go for Miller's ties because they prove there's at least one women out there who thinks it's attractive that men are sports fans" (INSIDE SPORTS, 5/95).