"Rev The Vote" Targets NASCAR Fans FanVision Extends NASCAR Sponsorship Denny's Inks Denny Hamlin To Deal Joe Gibbs Addresses Brain-Function Issues Of Son Furniture Row Racing Looking For Primary Sponsor NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor NASCAR Reinstates Kurt Busch Twins Optimistic Attendance Will Improve
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SBD/31/Sponsorships Advertising Marketing
Published March 31, 1995
Anthony Industries, Inc. has announced that it has acquired Speed Zone, the creative outlet for Sam Bass Original Artwear and a manufacturer of officially licensed NASCAR merchandise. The new company will be called Speed Zone Race Gear (NASCAR Properties)....The cover story in today's USA TODAY Money section is the "sliding" baseball licensing revenues: Cap-maker Twins Enterprise reports retailers such as KMart are not ordering; baseball card production is at its lowest in 30 years; Starter blames some of its $5M loss in '94 on the lack of baseball sales; other goods -- miniature wood bats, wall clocks, figurines and balls -- are also affected (USA TODAY, 3/31)....Designer Nicole Miller and her famous sports-themed ties are profiled in the current issue of INSIDE SPORTS. "In the final analysis, maybe men go for Miller's ties because they prove there's at least one women out there who thinks it's attractive that men are sports fans" (INSIDE SPORTS, 5/95).