SBD/31/Sponsorships Advertising Marketing
GRIZZLIES TAKE A SWIPE AT BOOSTING MERCHANDISE SALES
Published March 31, 1995
The Grizzlies "took another important step" in the development of the franchise yesterday unveiling the "Grizzlies Swipe," a secondary logo that will be used on the player's warm- up suits. Larry Donen, Managing Dir of "Winning Spirit," the merchandising division of Northwest Entertainment Group: "We fully expect our 'Grizzlies Swipe' secondary logo mark to be as popular as the primary Vancouver Grizzlies mark" (Grizzlies).