SBD/31/Sponsorships Advertising Marketing

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  • ANHEUSER LIGHT, THE NEWEST BRAND OF LIGHT BEERS

         Anheuser-Busch will introduce Anheuser Light Monday.  The
    beer has 75 calories, less than any other major light beer, and
    will be test marketed in Atlanta, Baltimore and Dallas.  A-B
    predicts the new beer "will appeal" to the 28-49 age group, which
    is "increasingly choosing lighter calorie foods and beverages."
    Dir of New Products for A-B, Gregg Billmeyer:  "We believe these
    people will respond to the brand's advertising message, a message
    that says, 'Sit back, relax and enjoy Anheuser Light'"
    (AP/ATLANTA CONSTITUTION, 3/31).  Chicago's DDB Needham will
    handle Anheuser Light advertising (Melanie Wells, USA TODAY,
    3/31).
    

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  • COBRA GOLF LAUNCHES LAWSUIT AGAINST CLUB MAKER

         Cobra Golf Inc. has filed a lawsuit and obtained a
    preliminary injunction blocking the importation, sale and/or
    distribution of counterfeit and infringing "knock-off" copies of
    Cobra Golf's King Cobra oversize irons and woods.  The lawsuit
    names Zero Tolerance Inc. and Z.T. Golf Inc. as defendants and
    will now progress to recover monetary damages and obtain a
    permanent injunction (Cobra Golf).
    

    Print | Tags: Acushnet
  • GRIZZLIES TAKE A SWIPE AT BOOSTING MERCHANDISE SALES

         The Grizzlies "took another important step" in the
    development of the franchise yesterday unveiling the "Grizzlies
    Swipe," a secondary logo that will be used on the player's warm-
    up suits.  Larry Donen, Managing Dir of "Winning Spirit," the
    merchandising division of Northwest Entertainment Group:  "We
    fully expect our 'Grizzlies Swipe' secondary logo mark to be as
    popular as the primary Vancouver Grizzlies mark" (Grizzlies).
    

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  • MARKETPLACE ROUND-UP

         Anthony Industries, Inc. has announced that it has acquired
    Speed Zone, the creative outlet for Sam Bass Original Artwear and
    a manufacturer of officially licensed NASCAR merchandise.  The
    new company will be called Speed Zone Race Gear (NASCAR
    Properties)....The cover story in today's USA TODAY Money section
    is the "sliding" baseball licensing revenues:  Cap-maker Twins
    Enterprise reports retailers such as KMart are not ordering;
    baseball card production is at its lowest in 30 years; Starter
    blames some of its $5M loss in '94 on the lack of baseball sales;
    other goods -- miniature wood bats, wall clocks, figurines and
    balls -- are also affected (USA TODAY, 3/31)....Designer Nicole
    Miller and her famous sports-themed ties are profiled in the
    current issue of INSIDE SPORTS. "In the final analysis, maybe men
    go for Miller's ties because they prove there's at least one
    women out there who thinks it's attractive that men are sports
    fans" (INSIDE SPORTS, 5/95).
    

    Print | Tags: Minnesota Twins, NASCAR
  • SEGA NHL '95 AD CRITICIZED FOR GOING OVER THE EDGE

         A new 30-second ad for Sega's NHL Hockey '95 which depicts
    an action-packed game starring Tie Domi of the Winnipeg Jets, is
    criticized by Antonia Zerbisias of the TORONTO STAR.  The spot,
    produced by McCann-Erickson, has a  narrator saying:  Hockey
    without a little mayhem is really nothing more than (Cut to men
    in sequins skating to violin music) figure-skating."  Then,
    according to Zerbisias, as a sequined male figure skater lands in
    Domi's arms, "the bruiser bares his teeth and growls, the figure
    skater goes flying, thuds onto the ice and, just as he passes
    out, lisps 'Thega.'"  Zerbisias writes, "Now video game violence
    is old news.  So, too, is video game sexual stereotyping.  What's
    different here is that we have violence aimed at stereotypical
    gay male images."  Sega VP/GM Jeff McCarthy says the company
    never meant to offend and notes that the original concept of the
    ad was to have, instead of Domi, Tonya Harding as the hockey-
    playing "brute."  But the NHL "nixed the idea" (TORONTO STAR,
    3/31).
    

    Print | Tags: New York Jets, NHL
  • SPRITE WANTS YOUNG PEOPLE TO OBEY THEIR THIRST

         Sprite is pushing it's "Obey Your Thirst" campaign with what
    it claims to be one of the most comprehensive consumer promotions
    ever.  The official soft drink of the NBA will provide up to 45
    million bottles of Sprite and 3.6 million Sprite/NBA prizes to be
    won by consumers.  The campaign will also feature 15 NBA players
    in their local markets, including Grant Hill.  The "Under the
    Cap" promotion gives consumers a chance to win prizes including
    Starter caps, Champion Jerseys, Starter Warm-up suits, Spalding
    basketballs, and NBA player calendars.  Hill is featured in the
    ad campaign, which is being conducted in the U.S. and
    internationally.  Coca-Cola VP/Marketing Frank Bifulco: "The NBA,
    more than any other sport, has the right attitude for Sprite's
    'Obey Your Thirst' campaign."  The 15 players in local markets
    will participate through personal appearances, ads, and point-of-
    sale materials (Coca-Cola).  Coca-Cola would not disclose how
    much it was spending on the promotion (Chris Roush, ATLANTA
    CONSTITUTION, 3/31).
    

    Print | Tags: Coca-Cola, NBA, Russell Athletic
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