Menu
Collegiate Sports

IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?

     Advertisers are saying this weekend's NCAA men's Final Four
will give them "as much publicity and promotional opportunities
of a Super Bowl ad at a fraction of the cost."  United Airlines,
Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike
will all air new TV ads or promotions over the weekend.  Clarion
Performance Management Supervisor Scott Becher says marketers in
the last few years "have realized the value of collegiate
marketing and leveraging the Final Four."  Nike says its ad with
Michael Jordan is an "NCAA first," as previously the NCAA had
rejected advertising featuring active professional players"
(Wells & Enrico, USA TODAY, 3/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/03/31/Collegiate-Sports/IS-FINAL-FOUR-A-POOR-MANS-SUPER-BOWL-FOR-ADVERTISERS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/03/31/Collegiate-Sports/IS-FINAL-FOUR-A-POOR-MANS-SUPER-BOWL-FOR-ADVERTISERS.aspx

CLOSE