North Dakota State Battles FBS Temptations Florida Still Searching For Foley's Replacement No Current Wait List For Michigan CFB Tickets Hocutt's New Deal Pushes Salary Above $1M McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Cal AD: Aussie Football Opener A "No Brainer" Hart's Retirement To Cost Tennessee $645,454 Chattanooga AD The Favorite For Tennessee? Pitt Football Breaks Season-Ticket Sales Record
IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?
Published March 31, 1995
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).