Iowa State Preposes Increased Athletics Budget Nike Signs Shoe Deals With Towns, Russell NCAA Granted Stay In O'Bannon Case Nike Preserves Converse's Original Look Virginia Tech Selling Beer In Club Seats Fresno State Partnering With Nike For Redesign MWC Struggling To Keep Up With Power Five Michigan Ends Legends Uniform Program Drake's Pics Draw Univ. Of Kentucky's Ire UAB Football Returning In '17
IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?
Published March 31, 1995
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).