BYU Tells Big 12 Of Expansion Interest UConn Employs Aspire To Improve Ticket Sales NCAA Sends Out Questionnaire On Discrimination ACC To Revisit Title Game Locale In Fall Houston Gaining Support For Move To Big 12 Big 12 Expansion Unlikely Before '17-18 Season Nike Goes With "Amarillo" For Michigan Color Big 12 Changes Stance, Will Explore Expansion Schools Line Up For Possible Big 12 Expansion Mack Rhoades Believes Baylor Can Recover
IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?
Published March 31, 1995
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).