Sources: BC Wasn't Going To Renew Bates' Contract Kentucky Increases Price For Football Season Tickets Florida AD Stricklin Puts Twitter To Good Use Schools Increasingly Rely On Private Plane Use Boston College AD Bates Resigns To Take CSA Job Memphis Basketball Beating Attendance Projections Nike Uses Davis For ASG Weekend "Equality" Ads Arizona State Earns Record Revenue For FY '16 Ohio State AD Smith Talks New CFP Role Auburn Makes $15M Profit In FY '16
IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?
Published March 31, 1995
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).