NCAA OKs Unlimited Meals For Athletes Panel: NCAA Business Model Must Change Areso Bullish On AAC's Post-BCS Future New Bowl Game Set To Debut In Orlando In '15 Duncan To Lead NCAA Enforcement Group App Review: Nike+ Running For iPhone Nashville's First Final Four Deemed A Success Northwestern Formally Appeals NLRB's Union Ruling SEC Revenue Up By $41M In '12-13 NCAA Men's Tourney Audience Just Below '13
Upcoming Conferences and Events
IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?
Published March 31, 1995
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).