Miller Lite Renews NHMS Sponsorship Hagel Seeks Info On NFL's Military Ties Jaguars President Talks Stadium Upgrades Tweet Pic Of The Day Goodell Vows To Reform Conduct Policy Marriott Will "Review" NFL Sponsorship Oklahoma To Debut Football Uniforms Weekend Plans Crandon Park Tennis Center Expansions In Doubt Huge Early Interest For Royals Playoff Tickets
SBD/31/Collegiate SportsPrint All
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).