Experience Partners With Blue Jays Frontier To Sponsor Buccaneers Significant Soccer Friendly For OKC Aspire Beverage Sponsors Wisconsin Sports Native Group Files On Redskins Case NBCUniversal Outlines Rio Coverage Plans Nike's Battle For CEO An Internal Affair Texas Opts Out Of Contract With Aspire Group Jason Day Withdraws From Rio Due To Zika T'Wolves Welcome First Chinese Minority Owner
SBD/31/Collegiate SportsPrint All
Advertisers are saying this weekend's NCAA men's Final Four will give them "as much publicity and promotional opportunities of a Super Bowl ad at a fraction of the cost." United Airlines, Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike will all air new TV ads or promotions over the weekend. Clarion Performance Management Supervisor Scott Becher says marketers in the last few years "have realized the value of collegiate marketing and leveraging the Final Four." Nike says its ad with Michael Jordan is an "NCAA first," as previously the NCAA had rejected advertising featuring active professional players" (Wells & Enrico, USA TODAY, 3/31).