SBD/31/Collegiate Sports

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  • IS FINAL FOUR A "POOR MAN'S SUPER BOWL" FOR ADVERTISERS?

         Advertisers are saying this weekend's NCAA men's Final Four
    will give them "as much publicity and promotional opportunities
    of a Super Bowl ad at a fraction of the cost."  United Airlines,
    Gillette, Pizza Hut, Mercedes-Benz, Pennzoil, Nasdaq, and Nike
    will all air new TV ads or promotions over the weekend.  Clarion
    Performance Management Supervisor Scott Becher says marketers in
    the last few years "have realized the value of collegiate
    marketing and leveraging the Final Four."  Nike says its ad with
    Michael Jordan is an "NCAA first," as previously the NCAA had
    rejected advertising featuring active professional players"
    (Wells & Enrico, USA TODAY, 3/31).
    

    Print | Tags: Colleges, DaimlerChrysler, NCAA, Nike, Pennzoil
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