SBD/30/Sports Industrialists

HBO EXECS PREVIEW NEW SPORTS MAGAZINE SHOW

     In a private screening in Washington, DC, Time Warner Sports
President SETH ABRAHAM and HBO Sports Senior VP & Exec Producer
ROSS GREENBURG debuted HBO's new quarterly magazine show, "Real
Sports with Bryant Gumbel."  Also present were "Real Sports"
reporters FRANK DEFORD and SONJA STEPTOE.  Abraham said the aim
is to have the show on a monthly schedule in '96.  He and
Greenburg also noted that since HBO's ties with pro sports are
limited, no subject is out of bounds -- including boxing and
Wimbledon.  Abraham stressed the show's success will not be tied
to ratings, but to "credibility" (THE DAILY).  "Real Sports" airs
April 2.
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