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SBD/30/Sponsorships Advertising Marketing
TURNSTILE ADS TURN UP IN CANADA, DUE IN ORLANDO SOON
Published March 30, 1995
Nestle Canada announced that they have reserved the turnstile ad space at the Halifax Metro Center in Nova Scotia, the host site for the Raptors' first exhibition game. Orlando- based Entry Media Inc. is the developer and marketer of "Turnstile AdSleeve" armcovers, a new in-arena signage opportunity. The armcovers are constructed of a "durable" clear plastic and their design allow them to secure onto any size turnstile arm. The Orlando Arena, home to the Magic, will also add AdSleeve in time for the '95 NBA playoffs. Lennar Homes, FL's largest homebuilder, has reserved the space. Also, severaL minor league ballparks will feature AdSleeve this season: Wilmington BlueRocks, New Haven Ravens, Bowie BaySox, Norwich Navigators, Eugene Emeralds and Rancho Cucamonga Quakes. Entry Media is currently negotiating to have AdSleeve in over 100 stadiums and arenas throughout the U.S., Canada and Europe. Entry Media President/Inventor Martin Hering: "It's the first ad fans are exposed to and everyone has to touch it on their way in. In addition, it is positioned away from the event so it never has to compete with the event itself for the attention of the fans" (Entry Media).