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SBD/30/Sponsorships Advertising Marketing
TOP TEN OF LICENSED BASEBALL MERCHANDISE; BOTH SOX MOVE UP
Published March 30, 1995
The following is the top ten teams in sale of licensed merchandise, from the MLB commissioner's office. This is based on sales from January '95. 1. White Sox 6. Red Sox 2. Rockies 7. Indians 3. Braves 8. Phillies 4. Yankees 9. Reds 5. Marlins 10. Mariners The Rockies dropped from the top spot. The White Sox moved from three to one, the Yankees moved up one, and the Marlins dropped from No. 4 to 5. The team making the biggest jump was the Red Sox, who jumped from No. 15 to 6. Overall domestic sales of MLB merchandise dropped from $2.5B in '93 to $2.1B in '94 due to the strike (THE DAILY). COMING SOON TO THE TOP 10? The NBA Suns' team shops were the first outlet to offer Diamondbacks merchandise, and 24 hours after Phoenix was awarded an MLB team the stores were "moving about 500 T-shirts an hour." After five days, they had sold over 8,000 shirts and 1,000 caps, according to Scott Blanford, Suns Dir of Merchandise. MLBP VP/Design Anne Occi says the Diamondback logo with turquoise, black, copper and purple, is consistent with fans' tastes (Jeff Smyth, ARIZONA BUSINESS GAZETTE, 3/23 issue).