HOFers Highlight NBA's Africa Exhibition Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal EIR For Warriors' Arena Shows Traffic Problems Pistons Hope Player Hospitality Pays Dividends Hawks Exploring Venue Options In Atlanta New ACC Scoreboard Touts LED Maple Leaf Players' Awards Fails To Draw Star Attendees
SBD/30/Sponsorships Advertising Marketing
THE MICHAEL JORDAN REPORT: UPPER DECK LAUNCHING CARDS
Published March 30, 1995
Upper Deck's newest basketball cards featuring Michael Jordan in a No. 45 jersey could be out next week. None of the three other NBA-licensed trading-card makers (Topps, SkyBox and Fleer) will be ready to roll out that soon. "After a disastrous baseball-card season, trading card makers are scrambling to get Jordan onto basketball cards." Upper Deck may also sell cards with Jordan in his old No. 23. Topps will feature Jordan on cards to be sold the week of April 17; Fleer will introduce their Jordan cards April 21 and SkyBox's Jordan cards hit the market May 17 (Bruce Horovitz, USA TODAY, 3/30)....This week's "NBA Inside Stuff" will feature a segment on the making of the new McDonald's ad featuring NBA stars Jordan, Larry Johnson, Reggie Miller, Shawn Kemp, Larry Bird, Charles Barkley and Looney Tunes characters Tweety Bird, Bugs Bunny and Daffy Duck (Inside Stuff)....Jordan's 55-point performance against the Knicks was the highest rated TNT NBA broadcast ever. TNT drew a national cable rating of 5.1, "shattering" its previous high of 3.3 (ATLANTA CONSTITUTION, 3/30).