WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Coke, Hornets Renew Long-Term Deal College Stakeholders Try To Maintain Balance Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up Long: No Changes Anticipated For CFP Format Bouchard's Nike Contract Nearing Expiration
SBD/30/Sponsorships Advertising Marketing
SPONSOR ACTIVITIES IN THE TWO FINAL FOUR CITIES
Published March 30, 1995
SEATTLE: Nordstrom department stores will host a stage for concerts and interactive events during the Final Four, beginning March 31- April 3, in the West Lake Center Park. Also at that Nordstrom location, Coca-Cola has posted their NCAA tournament bracket board. Nordstrom will also feature a "Fan Zone Souvenir Shop," stocked with Final Four apparel (Nordstrom)....This morning's SEATTLE POST-INTELLIGENCER examines the use of NCAA logos (particularly the Final Four logo) by the 16 NCAA corporate partners and the sharing of NCAA tournament money by conferences and the member teams (Angelo Bruscas, SEATTLE POST-INTELLIGENCER, 3/30). MINNEAPOLIS: NCAA women's players of the year for '92-'94, Sheryl Swoopes, Lisa Leslie and Dawn Staley, will greet fans and conduct free basketball clinics during the Nike/ Lady Foot Locker Shoot Around, March 30-April 1 at City Center Mall in downtown Minneapolis. All three are under contract with Nike. Nike claims it is the only sports and fitness company with any individual U.S. Women's basketball team members under contract (Nike)....Twenty members of the group organizing the '96 Women's Final Four in Charlotte are on a scouting trip to Minneapolis. The Charlotte Coliseum seats 22,961 and a sell-out would set a women's Final Four attendance record (CHARLOTTE OBSERVER, 3/30).