SBD/30/Sponsorships Advertising Marketing

SPONSOR ACTIVITIES IN THE TWO FINAL FOUR CITIES

     SEATTLE:  Nordstrom department stores will host a stage for
concerts and interactive events during the Final Four, beginning
March 31- April 3, in the West Lake Center Park.  Also at that
Nordstrom location, Coca-Cola has posted their NCAA tournament
bracket board.  Nordstrom will also  feature a "Fan Zone Souvenir
Shop," stocked with Final Four apparel (Nordstrom)....This
morning's SEATTLE POST-INTELLIGENCER examines the use of NCAA
logos (particularly the Final Four logo) by the 16 NCAA corporate
partners and the sharing of NCAA tournament money by conferences
and the member teams (Angelo Bruscas, SEATTLE POST-INTELLIGENCER,
3/30).
     MINNEAPOLIS:  NCAA women's players of the year for '92-'94,
Sheryl Swoopes, Lisa Leslie and Dawn Staley, will greet fans and
conduct free basketball clinics during the Nike/ Lady Foot Locker
Shoot Around, March 30-April 1 at City Center Mall in downtown
Minneapolis.  All three are under contract with Nike.  Nike
claims it is the only sports and fitness company with any
individual U.S. Women's basketball team members under contract
(Nike)....Twenty members of the group organizing the '96 Women's
Final Four in Charlotte are on a scouting trip to Minneapolis.
The Charlotte Coliseum seats 22,961 and a sell-out would set a
women's Final Four attendance record (CHARLOTTE OBSERVER, 3/30).
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