Nike Uses Davis For ASG Weekend "Equality" Ads Columbus Unveils Logo For '18 Women's Final Four Wendy's Signs On As NCAA Sponsor Nike Launches Equality Initiative Big 12 To Withhold 25% Of Future Revenue To Baylor NCAA Using "Immunity" As Investigatory Tool NCAA Agrees To $200M Settlement In Class-Action Suit NCAA To Offer Sneak Peek Of Top Tourney Teams Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves
SBD/30/Sponsorships Advertising Marketing
NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR
Published March 30, 1995
Nike announced it will introduce the Air Swoopes basketball shoe, named for Sheryl Swoopes who led Texas Tech to the '93 NCAA women's championship. Air Swoopes arrive in stores around October 1, backed by an ad campaign that Nike would only call "substantial." Nike VP/Marketing Liz Dolan said the shoe was part of Nike's commitment to women's sports, which includes a new ad campaign featuring the U.S. women's soccer team. Dolan said Nike chose Swoopes because of her accomplishments at Texas Tech, but also because "she has a cool name." Women's footwear makes up 21% of Nike's U.S. revenue (Richard Sandomir, N.Y. TIMES, 3/30).