SBD/30/Sponsorships Advertising Marketing

NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR

     Nike announced it will introduce the Air Swoopes basketball
shoe, named for Sheryl Swoopes who led Texas Tech to the '93 NCAA
women's championship.  Air Swoopes arrive in stores around
October 1, backed by an ad campaign that Nike would only call
"substantial."  Nike VP/Marketing Liz Dolan said the shoe was
part of Nike's commitment to women's sports, which includes a new
ad campaign featuring the U.S. women's soccer team.  Dolan said
Nike chose Swoopes because of her accomplishments at Texas Tech,
but also because "she has a cool name."  Women's footwear makes
up 21% of Nike's U.S. revenue (Richard Sandomir, N.Y. TIMES,
3/30).
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NCAA, Nike

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