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NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR
Published March 30, 1995
Nike announced it will introduce the Air Swoopes basketball shoe, named for Sheryl Swoopes who led Texas Tech to the '93 NCAA women's championship. Air Swoopes arrive in stores around October 1, backed by an ad campaign that Nike would only call "substantial." Nike VP/Marketing Liz Dolan said the shoe was part of Nike's commitment to women's sports, which includes a new ad campaign featuring the U.S. women's soccer team. Dolan said Nike chose Swoopes because of her accomplishments at Texas Tech, but also because "she has a cool name." Women's footwear makes up 21% of Nike's U.S. revenue (Richard Sandomir, N.Y. TIMES, 3/30).