Kingsford Charcoal Bags To Feature O'Bannon Nike Signs Mariota To Endorsement Deal Turner Bullish On NCAA Tourney Ad Sales Hocutt To Rep Big 12 On CFP Committee NCAA Wants To Reduce Money For Lawyers NCAA Opts Against Hoops Ranking Show Clemson The Latest To Offer Cost Of Attendance NCAA Partners With Groupon For Ticket Presale Mizzou, Nebraska Will Pay Cost-Of-Attendance Bright Nike Apparel Turns Heads At Aussie Open
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR
Published March 30, 1995
Nike announced it will introduce the Air Swoopes basketball shoe, named for Sheryl Swoopes who led Texas Tech to the '93 NCAA women's championship. Air Swoopes arrive in stores around October 1, backed by an ad campaign that Nike would only call "substantial." Nike VP/Marketing Liz Dolan said the shoe was part of Nike's commitment to women's sports, which includes a new ad campaign featuring the U.S. women's soccer team. Dolan said Nike chose Swoopes because of her accomplishments at Texas Tech, but also because "she has a cool name." Women's footwear makes up 21% of Nike's U.S. revenue (Richard Sandomir, N.Y. TIMES, 3/30).