Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.30.1995

     The Upper Deck Co. will co-sponsor IndyCar racer Roberto
Guerrero and the Pagan Racing Team in the Slick 50 200 at the
Phoenix Int'l Raceway April 2 (Upper Deck).... Today's Baltimore
SUN features a 3-page spread on the formerly all-female America3
crew.  Subhead: "When they put a man on the boat, they sacrificed
their identity -- and dashed the dreams of a generation"
(Baltimore SUN, 3/30).... Chrysler is supporting its exclusive
sponsorship of the NHL on Fox with a 2-page insert in this
morning's USA TODAY.  The ad for Dodge products features NHL
stars Eric Lindros, Cam Neely, Mark Messier, Paul Kariya, Brendan
Shanahan, John Vanbiesbrouck and Jeremy Roenick and previews
Dodge's Stanley Cup trip promotion to air during Fox's telecast
(USA TODAY, 3/30)....Johnnie Walker has dropped its sponsorship
of the annual World Championship golf tournament in December in
Jamaica (DALLAS MORNING NEWS, 3/29).

PREVIOUS IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK? NEXT NIKE SWOOPES UP SHOE DEAL; FEATURE WOMEN'S HOOPS STAR

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 23, 2024

April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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