SBD/30/Sponsorships Advertising Marketing

IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?

     The Coors Field logo is "saving the season for sports-
apparel retailers who saw sales of Colorado Rockies licensed
merchandise tumble when players went on strike," according to
Lynn Bronikowski of the ROCKY MOUNTAIN NEWS.  Kurt Wiederspahn,
manager of the Sportsfan store in a local Denver-area mall:
"Anything with the Coors Field logo is selling.  Coors Field
merchandise has made sales even a little better than last year."
The new $215M stadium opens Friday with a sold-out exhibition
between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).
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