Yankees Unveil New Features To Ballpark Monfort: Coors Field Needs More Upkeep Rockies Staying At Coors Field Through '47 New Jersey Residents Mainly Pull For Yankees Yankees Last MLB Club To Use Variable Pricing Mitt Romney In Talks With Yankees For Small Stake Ticket Prices Spike To See Jeter Honored Yankees' Arbitration Hearing Gets Heated Yanks Still Want To Get Below Tax Threshold Yankees Look For Millennials With Ballpark Upgrades
Upcoming Conferences and Events
May 31 - Jun 1
SBD/30/Sponsorships Advertising Marketing
IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?
Published March 30, 1995
The Coors Field logo is "saving the season for sports- apparel retailers who saw sales of Colorado Rockies licensed merchandise tumble when players went on strike," according to Lynn Bronikowski of the ROCKY MOUNTAIN NEWS. Kurt Wiederspahn, manager of the Sportsfan store in a local Denver-area mall: "Anything with the Coors Field logo is selling. Coors Field merchandise has made sales even a little better than last year." The new $215M stadium opens Friday with a sold-out exhibition between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).