Yankees Likely To Keep Spending Yankees Spend Big On Jacoby Ellsbury Sabathia In Yankees' Ads Despite Poor '13 Rockies' Monfort Explains Payroll Bump Molson Coors Selling Stake In Rockies Yankees Send Message With McCann Deal Are Cano's Agents Taking Right Tack? Jay Z "Intimately Involved" In Cano's Free Agency Derek Jeter Creates Publishing Imprint Steinbrenner Pledges To Keep Payroll Down
SBD/30/Sponsorships Advertising Marketing
IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?
Published March 30, 1995
The Coors Field logo is "saving the season for sports- apparel retailers who saw sales of Colorado Rockies licensed merchandise tumble when players went on strike," according to Lynn Bronikowski of the ROCKY MOUNTAIN NEWS. Kurt Wiederspahn, manager of the Sportsfan store in a local Denver-area mall: "Anything with the Coors Field logo is selling. Coors Field merchandise has made sales even a little better than last year." The new $215M stadium opens Friday with a sold-out exhibition between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).