Rockies Owner Says Payroll Will Reach Record Yankee Stadium Adding Social Gathering Areas Rockies Owner Hints At Increased Payroll Yankees Look To Refinance $1B In Debt Steinbrenner Had To Convince Himself To Be Seller A-Rod To Retire, Become Advisor For Yankees Yankees Ticket Sales In Doubt? Yankees Uncharacteristically Sellers At Deadline Yankees' Business, Baseball Sides At Odds Yankees Experiencing Drop-Off In Star Power
SBD/30/Sponsorships Advertising Marketing
IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?
Published March 30, 1995
The Coors Field logo is "saving the season for sports- apparel retailers who saw sales of Colorado Rockies licensed merchandise tumble when players went on strike," according to Lynn Bronikowski of the ROCKY MOUNTAIN NEWS. Kurt Wiederspahn, manager of the Sportsfan store in a local Denver-area mall: "Anything with the Coors Field logo is selling. Coors Field merchandise has made sales even a little better than last year." The new $215M stadium opens Friday with a sold-out exhibition between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).