Yankees Experiencing Drop-Off In Star Power Yankees-StubHub Deal Includes Resale Price Floor Mets End Yankees Head-To-Head Attendance Run Rockies Designate Jose Reyes For Assignment Mets Are More Viewed Than Yankees In N.Y. Yankees' Mobile Ticketing Frustrates Fans Yankees Extend Lease At Steinbrenner Field Rockies' Trevor Story Merchandise Selling Fast N.Y. Mayor Signs Smokeless Tobacco Ban Yanks Fans Stuck Walking To Get Real Tickets
SBD/30/Sponsorships Advertising Marketing
IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?
Published March 30, 1995
The Coors Field logo is "saving the season for sports- apparel retailers who saw sales of Colorado Rockies licensed merchandise tumble when players went on strike," according to Lynn Bronikowski of the ROCKY MOUNTAIN NEWS. Kurt Wiederspahn, manager of the Sportsfan store in a local Denver-area mall: "Anything with the Coors Field logo is selling. Coors Field merchandise has made sales even a little better than last year." The new $215M stadium opens Friday with a sold-out exhibition between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).