Yankees' Arbitration Hearing Gets Heated Yanks Still Want To Get Below Tax Threshold Yankees Look For Millennials With Ballpark Upgrades Yankees Embracing Youth Movement Steinbrenners Want To Own Yankees For "Eternity" Yankees Trying To Drum Up Fan Interest Red Sox-Yankees Series Headed To London? Rockies Owner Says Payroll Will Reach Record Yankee Stadium Adding Social Gathering Areas Rockies Owner Hints At Increased Payroll
SBD/30/Sponsorships Advertising Marketing
IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?
Published March 30, 1995
The Coors Field logo is "saving the season for sports- apparel retailers who saw sales of Colorado Rockies licensed merchandise tumble when players went on strike," according to Lynn Bronikowski of the ROCKY MOUNTAIN NEWS. Kurt Wiederspahn, manager of the Sportsfan store in a local Denver-area mall: "Anything with the Coors Field logo is selling. Coors Field merchandise has made sales even a little better than last year." The new $215M stadium opens Friday with a sold-out exhibition between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).