"Bronx Bombers" To Close On Broadway Jeter Merchandise Still A Hot Commodity Steinbrenner Field To Feature Japanese Ads Jeter's Endorsements Won't Slow After Retiring Planning Begins For Jeter's Farewell Tour Jeter's Retirement Announcement Surprises Yankees "Bronx Bombers" Debuts To Mixed Reviews Tanaka Should Boost Yankees' Ratings, Gate Tanaka "Relieved" To Be With Yankees Yankees Win Tanaka Sweepstakes
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
IF YOU CAN'T MERCHANDISE THE TEAM, THEN HOW 'BOUT THE PARK?
Published March 30, 1995
The Coors Field logo is "saving the season for sports- apparel retailers who saw sales of Colorado Rockies licensed merchandise tumble when players went on strike," according to Lynn Bronikowski of the ROCKY MOUNTAIN NEWS. Kurt Wiederspahn, manager of the Sportsfan store in a local Denver-area mall: "Anything with the Coors Field logo is selling. Coors Field merchandise has made sales even a little better than last year." The new $215M stadium opens Friday with a sold-out exhibition between the Rockies and Yankees (ROCKY MOUNTAIN NEWS, 3/29).