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IN A SHARP TURNAROUND, PATRIOTS BOOST TICKET SALES TO 59,000
Published March 30, 1995
The Patriots plan to announce by the end of the month that every ticket for their ten home games next year, including two exhibitions, will be sold out. This is an "amazing" turnaround for a team which ranked last in the NFL in season-ticket sales in '91. Patriots Owner Robert Kraft said they could have sold everything on a season-ticket basis, but "I didn't want to do that. I have letters from people saying they can't afford a season-ticket but they would like to be able to buy seats for a game or two games." The Pats had 17,634 season-ticket holders in '91, and jumped to 39,850 when Kraft bought the team in '94. They now will have 59,000 guaranteeing that every game will be televised locally, and boosting hopes for a Monday night appearance on ABC. Kraft: "It would be great for our team, and our area, to have that kind of exposure. You can't pay for that" (Will McDonough, BOSTON GLOBE, 3/29). BEHIND THE TURNAROUND: Patriots Dir of Public and Community Relations Don Lowery spoke to THE SPORTS BUSINESS DAILY yesterday about the team's resurgence. Lowery said one focus was to make Foxboro Stadium more "fan friendly." The facility has long had a reputation of rough fan behavior, not ideal for families. Lowery said the team set up an entertainment and food area outside the stadium aimed at children, "so families would feel they could come to the game." Lowery also stressed tougher standards on crowd control and alcohol rules: "If there are unruly people, we have a security system now where we can focus a video camera on any seat in the stadium, and if people are disruptive, we have the ability now with over 60 security staffers that we've added, to ask them to leave. So the atmosphere in the stands is a lot better." Lowery said the team revoked over 100 season-tickets last year due to disruptive behavior, and that policy will continue (THE DAILY).