SBD/3/The Back Of The Book

WHICH CARS GET AUTO RACING FANS' MOTORS HUMMING?

     The ESPN Chilton Sports Poll surveyed 6,358 U.S. residents
over a 4-month+ period (10/4/94-2/13/95).  The 2,897 residents
who indicated an interest in motorsports, were asked to measure
that level of interest.
HOW INTERESTED ARE YOU IN ...

     
NASCAR
MALE
FEMALE
INDYCAR
MALE
FEMALE
Very
30%
26%
Very
22%
21%
Somewhat
32
30
Somewhat
38
34
A little
24
24
A little
23
23
Not at all
14
20
Not at all
17
21
DRAG RACING
MALE
FEMALE
OFF ROAD
MALE
FEMALE
Very
21%
13%
Very
15%
6%
Somewhat
27
22
Somewhat
25
19
A little
21
22
A little
21
20
Not at all
30
44
Not at all
40
54
MOTORCYCLE
MALE
FEMALE
FORMULA 1
MALE
FEMALE
Very
14%
6%
Very
11%
7%
Somewhat
24
17
Somewhat
32
24
A little
20
19
A little
24
19
Not at all
43
57
Not at all
33
50
WHAT IS YOUR FAVORITE TYPE OF RACING? (2,221 sample)
MALE FEMALE MALE FEMALE
NASCAR
38%
35%
Off Road
10%
5%
IndyCar
22
34
Motorcycle
8
7
Drag Racing
16
13
Formula 1
5
3

 

 

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