SBD/3/Sponsorships Advertising Marketing


     MLB, MLBPA and their six trading card licensees (Fleer,
Donruss, Pinnacle, Upper Deck, Topps and Pacific, announced their
collaboration to produce a trading card set, National Packtime,
featuring 18 of today's "greatest" baseball players.  To receive
the card set, collectors must mail any combination of 28 wrappers
from '95 MLB card products manufactured by one of the six
companies (MLB/MLBPA).
     AND REPLACEMENT CARDS?  According to some of the nation's
largest manufacturers of baseball cards, there is a possibility
that replacement baseball cards could be produced.  Fleer Dir of
Hobby Relations Ted Taylor: "We're thinking about it right now.
We may be the only company with the guts to say that.  We don't
want to do it.  But if Memorial Day rolls around and the
replacement players are the big-league players we're seeing, ...
we're going to produce something."  However, officials at
Pinnacle Brands have "rejected the idea outright."  Upper Deck
spokesperson Rich Bradley said no decision has been made at his
company, but noted that someone probably will try and produce
replacement cards (FT. WORTH STAR-TELEGRAM, 3/3).
Return to top

Related Topics:

Acushnet, MLB, Upper Deck

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug