SBD/3/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Oldsmobile has been named the "Official Car" of the Int'l
Motorsports Association for the '95 season.  This is Oldsmobile's
second year as an IMSA sponsor.  Oldsmobile will provide
advertising for IMSA's TV package, ARROW Magazine, IMSA Yearbook
and souvenir programs as well as promotional support at select
IMSA races (IMSA)....In its annual report, released yesterday,
Coca-Cola reported that spending on advertising is up 16% over
last year, $182M, to more than $1.3B (ATLANTA CONSTITUTION,
3/3)....Beginning Sunday, Burger King will air three 15-second
teaser ads promoting its new ad campaign comparing Burger King
burgers with burgers from other fast-food chains (USA TODAY,
3/3). ....Blue Cross and Blue Shield assigned its national
advertising to Foote, Cone & Belding Chicago, which will be
working on a $13M account.  That could increase next year with
BC/BS sponsoring the Olympics (CHICAGO TRIBUNE, 3/3).
..."Today's" Willard Scott promo-ed the Bryant Gumbel/United
Negro College Fund charity golf tournament during all of his
remote weather segments this morning.  During one sement, Scott
interviewed Disney Exec VP Al Weiss who also plugged other Disney
golf tournaments, one on the PGA Tour sponsored by Oldsmobile and
another on the LPGA Tour (NBC, 3/3).
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