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SBD/3/Sponsorships Advertising Marketing
Published March 3, 1995
Oldsmobile has been named the "Official Car" of the Int'l Motorsports Association for the '95 season. This is Oldsmobile's second year as an IMSA sponsor. Oldsmobile will provide advertising for IMSA's TV package, ARROW Magazine, IMSA Yearbook and souvenir programs as well as promotional support at select IMSA races (IMSA)....In its annual report, released yesterday, Coca-Cola reported that spending on advertising is up 16% over last year, $182M, to more than $1.3B (ATLANTA CONSTITUTION, 3/3)....Beginning Sunday, Burger King will air three 15-second teaser ads promoting its new ad campaign comparing Burger King burgers with burgers from other fast-food chains (USA TODAY, 3/3). ....Blue Cross and Blue Shield assigned its national advertising to Foote, Cone & Belding Chicago, which will be working on a $13M account. That could increase next year with BC/BS sponsoring the Olympics (CHICAGO TRIBUNE, 3/3). ..."Today's" Willard Scott promo-ed the Bryant Gumbel/United Negro College Fund charity golf tournament during all of his remote weather segments this morning. During one sement, Scott interviewed Disney Exec VP Al Weiss who also plugged other Disney golf tournaments, one on the PGA Tour sponsored by Oldsmobile and another on the LPGA Tour (NBC, 3/3).