Nike Preserves Converse's Original Look Nike's Converse Launches "Made By You" Campaign MJ Leads eBay Athlete Merch Sales Converse Suing Over Chuck Taylor Copycats Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs
SBD/3/Sponsorships Advertising Marketing
GRANDMAMA GIVES CONVERSE A PIECE OF HIS MIND
Published March 3, 1995
In this month's SPORT magazine, Larry Johnson criticized how Converse handled his injury problems. Johnson said Converse has "kind of [written] me off a little bit": "At first, when [Grandmama] first came out, Converse and I did a whole lot of commercials. But after a year or two because of my back injury, we haven't. I'm gonna take a shot at Converse. ... You print that. I'm taking a shot at them. It's a business. Hey, we're playing a game. I look at it from their point of view. Those guys are trying to sell shoes. ... So if I ain't out there playing, those guys ain't gonna sell their tennis shoes and make no money. It's really no hard feelings. But I do want them to know that I am an elephant. ... I don't forget" (SPORT, 3/95 issue).