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SBD/3/Sponsorships Advertising Marketing
GEORGIA'S TOP COP SAYS McDONALD'S/GA TECH DEAL MAYBE ILLEGAL
Published March 3, 1995
GA Attorney General Michael Bowers said the multimillion- dollar sponsorship deal between McDonald's and the Georgia Tech Athletic Association violates the state constitution. Whether the "unique deal" -- including $5.5M from McDonald's to complete financing for the renovation of Alexander Memorial Coliseum -- "can be salvaged remains to be seen." Even though the association is a private entity, Ballard said that because it rents athletic facilities from the state Board of Regents, the state constitution "comes into play." Ballard said he would be willing to work with Tech and McDonald's to see if a new can be worked out. The coliseum will be the site of Olympic boxing in '96, but renovation could be thrown off if a deal is not approved soon (Henry Unger, ATLANTA CONSTITUTION, 3/3).