SBD/3/Sponsorships Advertising Marketing

GEORGIA'S TOP COP SAYS McDONALD'S/GA TECH DEAL MAYBE ILLEGAL

     GA Attorney General Michael Bowers said the multimillion-
dollar sponsorship deal between McDonald's and the Georgia Tech
Athletic Association violates the state constitution.  Whether
the "unique deal" -- including $5.5M from McDonald's to complete
financing for the renovation of Alexander Memorial Coliseum --
"can be salvaged remains to be seen."  Even though the
association is a private entity, Ballard said that because it
rents athletic facilities from the state Board of Regents, the
state constitution "comes into play."  Ballard said he would be
willing to work with Tech and McDonald's to see if a new can be
worked out.  The coliseum will be the site of Olympic boxing in
'96, but renovation could be thrown off if a deal is not approved
soon (Henry Unger, ATLANTA CONSTITUTION, 3/3).
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