SBD/3/Sponsorships Advertising Marketing

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         GA Attorney General Michael Bowers said the multimillion-
    dollar sponsorship deal between McDonald's and the Georgia Tech
    Athletic Association violates the state constitution.  Whether
    the "unique deal" -- including $5.5M from McDonald's to complete
    financing for the renovation of Alexander Memorial Coliseum --
    "can be salvaged remains to be seen."  Even though the
    association is a private entity, Ballard said that because it
    rents athletic facilities from the state Board of Regents, the
    state constitution "comes into play."  Ballard said he would be
    willing to work with Tech and McDonald's to see if a new can be
    worked out.  The coliseum will be the site of Olympic boxing in
    '96, but renovation could be thrown off if a deal is not approved
    soon (Henry Unger, ATLANTA CONSTITUTION, 3/3).

    Print | Tags: McDonalds

         In this month's SPORT magazine, Larry Johnson criticized how
    Converse handled his injury problems.  Johnson said Converse has
    "kind of [written] me off a little bit": "At first, when
    [Grandmama] first came out, Converse and I did a whole lot of
    commercials.  But after a year or two because of my back injury,
    we haven't.  I'm gonna take a shot at Converse. ... You print
    that.  I'm taking a shot at them.  It's a business.  Hey, we're
    playing a game.  I look at it from their point of view.  Those
    guys are trying to sell shoes. ... So if I ain't out there
    playing, those guys ain't gonna sell their tennis shoes and make
    no money.  It's really no hard feelings.  But I do want them to
    know that I am an elephant. ... I don't forget" (SPORT, 3/95

    Print | Tags: Converse

         Oldsmobile has been named the "Official Car" of the Int'l
    Motorsports Association for the '95 season.  This is Oldsmobile's
    second year as an IMSA sponsor.  Oldsmobile will provide
    advertising for IMSA's TV package, ARROW Magazine, IMSA Yearbook
    and souvenir programs as well as promotional support at select
    IMSA races (IMSA)....In its annual report, released yesterday,
    Coca-Cola reported that spending on advertising is up 16% over
    last year, $182M, to more than $1.3B (ATLANTA CONSTITUTION,
    3/3)....Beginning Sunday, Burger King will air three 15-second
    teaser ads promoting its new ad campaign comparing Burger King
    burgers with burgers from other fast-food chains (USA TODAY,
    3/3). ....Blue Cross and Blue Shield assigned its national
    advertising to Foote, Cone & Belding Chicago, which will be
    working on a $13M account.  That could increase next year with
    BC/BS sponsoring the Olympics (CHICAGO TRIBUNE, 3/3).
    ..."Today's" Willard Scott promo-ed the Bryant Gumbel/United
    Negro College Fund charity golf tournament during all of his
    remote weather segments this morning.  During one sement, Scott
    interviewed Disney Exec VP Al Weiss who also plugged other Disney
    golf tournaments, one on the PGA Tour sponsored by Oldsmobile and
    another on the LPGA Tour (NBC, 3/3).

    Print | Tags: Burger King, Coca-Cola, General Motors, LPGA, NBC, PGA Tour, Walt Disney

         MLB, MLBPA and their six trading card licensees (Fleer,
    Donruss, Pinnacle, Upper Deck, Topps and Pacific, announced their
    collaboration to produce a trading card set, National Packtime,
    featuring 18 of today's "greatest" baseball players.  To receive
    the card set, collectors must mail any combination of 28 wrappers
    from '95 MLB card products manufactured by one of the six
    companies (MLB/MLBPA).
         AND REPLACEMENT CARDS?  According to some of the nation's
    largest manufacturers of baseball cards, there is a possibility
    that replacement baseball cards could be produced.  Fleer Dir of
    Hobby Relations Ted Taylor: "We're thinking about it right now.
    We may be the only company with the guts to say that.  We don't
    want to do it.  But if Memorial Day rolls around and the
    replacement players are the big-league players we're seeing, ...
    we're going to produce something."  However, officials at
    Pinnacle Brands have "rejected the idea outright."  Upper Deck
    spokesperson Rich Bradley said no decision has been made at his
    company, but noted that someone probably will try and produce
    replacement cards (FT. WORTH STAR-TELEGRAM, 3/3).

    Print | Tags: Acushnet, MLB, Upper Deck
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