DC United Receives Approval To Build Audi Field Raiders Securing Bank Financing For Vegas Stadium? Hansen Remains Confident In Seattle Arena Project Players Praise New Ballpark Of The Palm Beaches Facility Notes Lions Unveil $100M Renovation Plan For Ford Field Facility Notes Audi Signs Naming-Rights Deal With DC United Coyotes' Arena Hopes Get New Life UGA Will Undergo $63M Project For Sanford Stadium
PEPSI CLOSE TO AGREEMENT WITH NEW ARENA IN DENVER
Published March 3, 1995
PepsiCo Inc is reportedly close to signing an agreement with the owners of the Nuggets for the naming rights to their new arena, according to this morning's WALL STREET JOURNAL. The price is estimated at $68M, "believed to be the largest amount ever paid" for naming rights. When asked about the agreement, Pepsi said that it "has enjoyed a five-year partnership" with the team, "one that we'd love to build on" (Eleena De Lisser, WALL STREET JOURNAL, 3/3).