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PEPSI CLOSE TO AGREEMENT WITH NEW ARENA IN DENVER
Published March 3, 1995
PepsiCo Inc is reportedly close to signing an agreement with the owners of the Nuggets for the naming rights to their new arena, according to this morning's WALL STREET JOURNAL. The price is estimated at $68M, "believed to be the largest amount ever paid" for naming rights. When asked about the agreement, Pepsi said that it "has enjoyed a five-year partnership" with the team, "one that we'd love to build on" (Eleena De Lisser, WALL STREET JOURNAL, 3/3).