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PEPSI CLOSE TO AGREEMENT WITH NEW ARENA IN DENVER

     PepsiCo Inc is reportedly close to signing an agreement with
the owners of the Nuggets for the naming rights to their new
arena, according to this morning's WALL STREET JOURNAL.  The
price is estimated at $68M, "believed to be the largest amount
ever paid" for naming rights.  When asked about the agreement,
Pepsi said that it "has enjoyed a five-year partnership" with the
team, "one that we'd love to build on" (Eleena De Lisser, WALL
STREET JOURNAL, 3/3).
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Denver Nuggets, Facilities, PepsiCo

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