SBD/29/Sports Media

RANGERS FIND REPLACEMENT BROADCASTER; RED SOX NEW RADIO DEAL

     The Rangers have come into an agreement with NBC affiliate
KXAS-Channel 5 and KXAS' sister station, KXTX- Channel 39, to
broadcast the team's potential replacement games.  One of the two
stations will broadcast all games that would have aired on KTVT.
KTVT announced March 13 it would not broadcast replacement games.
Rangers President Tom Schieffer: "I've always believed if people
could see these people (replacements) on television they would
see that they are professional players and would support them"
(Simon Gonzalez, FORT WORTH STAR TELEGRAM, 3/28).  KXAS and KXTX
"have a local marketing agreement," allowing KXAS to program
KXTX.  KXAS will broadcast the team's opener Monday.  According
to KXAS GM Doug Adams, "there are no rights fees involved."  The
station and the team will share revenues (Barry Horn, DALLAS
MORNING NEWS, 3/28).
     RED SOX:  WEEI formally announced yesterday that it has
become the new radio outlet of the Red Sox, replacing WRKO.  The
shift of the Sox broadcasts "has been linked" by WEEI Manager
John Maguire to the dismissal of morning sports reporter Dick
Lutsk (Jack Craig, BOSTON GLOBE, 3/29).  According to Maguire,
the move covers all Sox games the next two seasons, "though
replacement players would reduce value" of the $4M/year deal (Jim
Baker, BOSTON HERALD, 3/29).
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Boston Red Sox, NBC, Media

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