Expectations High For NASCAR On NBC Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
Published March 29, 1995
Turner Sports has already sold about 80% of the ad time for its NFL telecasts next season. According to Mark Mariani, Exec VP/Turner Sports Sales, they are getting "double-digit percentage rate increases." Mariani says that several advertisers new to Turner's NFL coverage have signed up, but he declined to name them.... Sources say that Quaker State is in talks with CBS about becoming the title sponsor of ten upcoming boxing matches on the network....Dow Jones & Co. is planning to launch its first magazine, a weekly that will focus on int'l business (INSIDE MEDIA, 3/15-3/28).... The Milwaukee Journal and Milwaukee Sentinel officially combine operations this Sunday. The new paper will be called the Milwaukee Journal Sentinel (MILWAUKEE JOURNAL, 3/28)....Showtime/SET Exec Producer Jay Larkin says he plans to ask Mike Tyson to be an analyst for the April 8 bout between Larry Holmes and Oliver McCall (DALLAS MORNING NEWS, 3/28)....Ken Burns' "Baseball" returns to PBS April 17 as a "GM Mark of Excellence Presentation" (Gould Media).