SBD/29/Sports Media

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         Atlanta-based Bull Run Corp. announced that it has made an
    investment in Host Communications, one of the nation's largest
    collegiate sports marketing companies.  W. James Host, Chair and
    CEO of Host Communications, confirmed that after the purchase,
    Bull Run will own slightly more than 27% of Host's diluted common
    stock.  Bull Run, headed by President/CEO Robert Prather, is the
    largest shareholder of Gray Communications.  Gray Communications,
    which recently purchased KY-based TV stations WKYT and WYMT, owns
    three additional stations as well as three newspapers in the
    southeastern U.S.  WKYT-TV is the flagship TV station for the
    Univ. of Kentucky Sports TV Network.  Host has an official
    marketing relationship with the Univ. of Kentucky as well
    (Host/Bull Run).

    Print | Tags: Media

         Beginning today, Sports Illustrated will provide Internet
    users with highlights, facts and figures from the '95 Final Four
    in Seattle.  The on-line feature will run through April 5, and
    will be available on Pathfinder, Time Warner's home on the
    Internet.  The address for the SI special feature will be (Sports Illustrated)....A live
    demonstration of the Internet will be featured at the 4th Annual
    Sports Int'l Forum '95, July 14-15 in conjunction with the NSGA
    World Sports Expo in Chicago.  A prototype Web site will be
    developed during the demo (NSGA)....ESPN issued a reminder that
    the ESPN/Starwave Corp. debut their new online sports information
    service on the World Wide Web during the Final Four (ESPN).

    Print | Tags: ESPN, Sports Illustrated, Media, Walt Disney

         Turner Sports has already sold about 80% of the ad time for
    its NFL telecasts next season.  According to Mark Mariani, Exec
    VP/Turner Sports Sales, they are getting "double-digit percentage
    rate increases."  Mariani says that several advertisers new to
    Turner's NFL coverage have signed up, but he declined to name
    them.... Sources say that Quaker State is in talks with CBS about
    becoming the title sponsor of ten upcoming boxing matches on the
    network....Dow Jones & Co. is planning to launch its first
    magazine, a weekly that will focus on int'l business (INSIDE
    MEDIA, 3/15-3/28).... The Milwaukee Journal and Milwaukee
    Sentinel officially combine operations this Sunday.  The new
    paper will be called the Milwaukee Journal Sentinel (MILWAUKEE
    JOURNAL, 3/28)....Showtime/SET Exec Producer Jay Larkin says he
    plans to ask Mike Tyson to be an analyst for the April 8 bout
    between Larry Holmes and Oliver McCall (DALLAS MORNING NEWS,
    3/28)....Ken Burns' "Baseball" returns to PBS April 17 as a "GM
    Mark of Excellence Presentation" (Gould Media).

    Print | Tags: CBS, NFL, Showtime, Media, Viacom

         Dr Pepper has signed a 3-year deal with ABC to be the
    presenting sponsor of the network's coverage of the SEC football
    championship games through '98.  The company also holds a 2-year
    option that could extend the association through 2000.  Since
    '93, Dr Pepper has been the presenting sponsor of the game.  The
    deal gives Dr Pepper "category exclusivity" in addition to ten
    30-second spots and a minimum of three on-air billboards for each
    game.  Category exclusivity includes not only soft drinks, but
    isotonic beverages as well.  To supplement its media buy, Dr
    Pepper plans to run a marketing/merchandising campaign tied to
    the game that involve southern-based retail chains.  Also as part
    of the ABC deal, Dr Pepper becomes the presenting sponsor of the
    network's Thanksgiving Day college football games, which also
    includes category exclusivity.  Dr Pepper would not disclose the
    deal's total price tag (Brockington & Reynolds, INSIDE MEDIA,
         NBC & SUPER BOWL XXX:  NBC, which will televise Super Bowl
    XXX, has been negotiating with a couple of traditional Super Bowl
    advertisers, PepsiCo and Anheuser-Busch, with discussions
    reportedly focused on ad positioning.  It is unclear how much NBC
    is seeking for a 30-second spot.  While the "sports marketplace
    is quite healthy now, INSIDE MEDIA's Brockington & Reynolds note
    that Super Bowl XXX "takes place in an Olympic year," and the '96
    Games will "drain millions of dollars from the market" (INSIDE
    MEDIA, 3/15-3/28).
         FOX & THE NHL:  Fox will use animated characters during its
    coverage of the NHL, according to Michael Hiestand of USA TODAY.
    The "Fox Bots" are animated robots who will appear after goals to
    "do battle via steamroller or laser beams."  Also, Wayne Gretzky
    will be an in-studio guest analyst during Fox's debut coverage
    this Sunday.  Gretzky might even lace up his in-line skates in
    Fox's in-studio the mini-rink in L.A. (USA TODAY, 3/29)....TSN's
    Gary Green has been enlisted by Fox Sports to be a game analyst.
    He will be teamed with Fox's Kenny Albert (TORONTO SUN, 3/29).

    Print | Tags: ABC, Anheuser Busch, Dr Pepper Snapple Group, NBC, NHL, PepsiCo, Media, Walt Disney

         The Rangers have come into an agreement with NBC affiliate
    KXAS-Channel 5 and KXAS' sister station, KXTX- Channel 39, to
    broadcast the team's potential replacement games.  One of the two
    stations will broadcast all games that would have aired on KTVT.
    KTVT announced March 13 it would not broadcast replacement games.
    Rangers President Tom Schieffer: "I've always believed if people
    could see these people (replacements) on television they would
    see that they are professional players and would support them"
    (Simon Gonzalez, FORT WORTH STAR TELEGRAM, 3/28).  KXAS and KXTX
    "have a local marketing agreement," allowing KXAS to program
    KXTX.  KXAS will broadcast the team's opener Monday.  According
    to KXAS GM Doug Adams, "there are no rights fees involved."  The
    station and the team will share revenues (Barry Horn, DALLAS
    MORNING NEWS, 3/28).
         RED SOX:  WEEI formally announced yesterday that it has
    become the new radio outlet of the Red Sox, replacing WRKO.  The
    shift of the Sox broadcasts "has been linked" by WEEI Manager
    John Maguire to the dismissal of morning sports reporter Dick
    Lutsk (Jack Craig, BOSTON GLOBE, 3/29).  According to Maguire,
    the move covers all Sox games the next two seasons, "though
    replacement players would reduce value" of the $4M/year deal (Jim
    Baker, BOSTON HERALD, 3/29).

    Print | Tags: Boston Red Sox, NBC, Media
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