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SBD/29/Sponsorships Advertising Marketing
MOBIL DROPS OUT AS COTTON BOWL TITLE SPONSOR
Published March 29, 1995
Officials from Mobil Corp., in conjunction with Cotton Bowl executives, announced that the company is dropping its sponsorship of the bowl game, effective immediately. Mobil cited the bowl's lost tie-in with the soon-to-be defunct Southwest Conference as its primary reason for breaking an association that began in August '88. A clause in the 7-year, $10M contract allowed Mobil to break the agreement in the event the SWC champion no longer participated in the game. Cotton Bowl Athletic Association President John Crawford said Mobil provided a $1M grant to bowl officials to use during the transition period until another title sponsor can be found. Crawford said they are seeking a replacement sponsor and confirmed they have had talks with Dr Pepper and Southwest Airlines. The '96 game is not in jeopardy if a sponsor is not found. Starting next year, the Cotton Bowl will match the second choice from the future Big 12 Conference with either the WAC champion or the No. 2 team from the Pac 10. In Ft. Worth, Jimmy Burch notes that the Cotton Bowl finds itself searching for sponsorships at the same time as the area's three pro golf tournaments: The Colonial, Byron Nelson Classic and the area's Senior PGA Tour event (FT. WORTH STAR- TELEGRAM, 3/29).