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NBC IS DONE COURTING POTENTIAL ADVERTISERS
Published March 29, 1995
NBC has stopped submitting packages to potential Olympic advertisers. Apparently the network, which has sold more than $500M worth of ad time for its coverage of the Games, "believes that it has enough proposals in enough advertisers' hands so that even if only a small percentage of them turn into deals, the network will sell out" (Brockington & Reynolds, INSIDE MEDIA, 3/15-28 issue).