Number Of Americans Attending Rio Games Plummets IOC To Rethink Global Antidoping Efforts Rio Mayor Rallies Confidence In City's Ability To Host Games Calgary Exploring Bid For '26 Games IOC Backs Ban Of Russian Track Team NBC Airing USA Gymnastics Training Center Doc Olympics Officials Reveal Medal Designs Rome '24 Appoints Ketchum For Global PR Cup Final Viewership Lowest Since '12 NBC Draws Lowest Cup Game 6 Since '06
NBC IS DONE COURTING POTENTIAL ADVERTISERS
Published March 29, 1995
NBC has stopped submitting packages to potential Olympic advertisers. Apparently the network, which has sold more than $500M worth of ad time for its coverage of the Games, "believes that it has enough proposals in enough advertisers' hands so that even if only a small percentage of them turn into deals, the network will sell out" (Brockington & Reynolds, INSIDE MEDIA, 3/15-28 issue).