LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President NBC Signs Eight-Year Deal With USA Track & Field Source: NFL Considers Ending "Thursday Night Football" NBC, Not NBCSN, To Air NHL All-Star Game Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players Michaels To Skip Several "SNF" Broadcasts LA 2024 Talks In Wake Of Trump Election NBC Ready For First Year Of "TNF"
NBC IS DONE COURTING POTENTIAL ADVERTISERS
Published March 29, 1995
NBC has stopped submitting packages to potential Olympic advertisers. Apparently the network, which has sold more than $500M worth of ad time for its coverage of the Games, "believes that it has enough proposals in enough advertisers' hands so that even if only a small percentage of them turn into deals, the network will sell out" (Brockington & Reynolds, INSIDE MEDIA, 3/15-28 issue).