SBD/29/Olympics

NBC IS DONE COURTING POTENTIAL ADVERTISERS

     NBC has stopped submitting packages to potential Olympic
advertisers.  Apparently the network, which has sold more than
$500M worth of ad time for its coverage of the Games, "believes
that it has enough proposals in enough advertisers' hands so that
even if only a small percentage of them turn into deals, the
network will sell out" (Brockington & Reynolds, INSIDE MEDIA,
3/15-28 issue).
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