ESPN Won't Continue Airing French Open NBCU Marking Year-Out Date From Rio Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Boston Mayor Calls Out Thomas Bach Sources: Josh Elliott Could Return To ABC IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. Boston's '24 Olympics Bid Folds
NBC IS DONE COURTING POTENTIAL ADVERTISERS
Published March 29, 1995
NBC has stopped submitting packages to potential Olympic advertisers. Apparently the network, which has sold more than $500M worth of ad time for its coverage of the Games, "believes that it has enough proposals in enough advertisers' hands so that even if only a small percentage of them turn into deals, the network will sell out" (Brockington & Reynolds, INSIDE MEDIA, 3/15-28 issue).