IOC's '24/'28 Idea Not Going Over Well Budapest Drops Out Of '24 Games Race NBC Criticized For Airing Avalanche-Sabres Rio Venues In Disrepair Six Months After Games Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision Korean Political Turmoil Overshadows '18 Games NBCU Uses Holistic Metric In Selling Olympic Ads
NBC IS DONE COURTING POTENTIAL ADVERTISERS
Published March 29, 1995
NBC has stopped submitting packages to potential Olympic advertisers. Apparently the network, which has sold more than $500M worth of ad time for its coverage of the Games, "believes that it has enough proposals in enough advertisers' hands so that even if only a small percentage of them turn into deals, the network will sell out" (Brockington & Reynolds, INSIDE MEDIA, 3/15-28 issue).