Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
ACOG COO A.D. Frazier was interviewed by CNN's Lou Dobbs on "Moneyline" about the Games' finances. Frazier: "With 479 days to go, we're in pretty good shape. ... We are going to be on time and on budget in July of 1996." Frazier said criticism a year ago that the Atlanta business community wasn't working together has changed: "With a deadline, people tend to come together around important decisions." Frazier, on the ticket policy: "We're talking about putting on eight Super Bowls a day for 17 days." Frazier said ticket prices are within 90% of in L.A. '84, after an inflation adjustment and with the exception of the opening and closing ceremonies. On sponsorship, Frazier noted that four more are waiting to be announced. Frazier: "Frankly, the sponsor interest is continuing to grow, it's a strategic marketing opportunity for American business" ("MoneyLine," CNN, 3/28). TIX STICKLERS: CNN's Steve Young reported on the controversies surrounding '96 tickets. Young noted prices of $50-$200 that were the norm for big events such as the opening and closing ceremonies in '84: "In Atlanta, those prices are gone with the wind." In '96, those events will range from $212- 636. Young said the new ticket policies for these games that require payment far in advance for tickets combined with the high prices, is "designed to make ticket scalpers jump high hurdles." The money will be held by ACOG from the ticket due date in May until September or October, interest free. Bradley Stillman, of the Legislative Consumer Federation of America, is not pleased with the system: "I'm not so sure this does anything to hold down scalping of seats, what it does do is it allows the Olympics to use consumers' money at no charge" ("MoneyLine," 3/28). BUBBA'S EXCITED: President Bill Clinton and VP Al Gore addressed ACOG volunteers in Atlanta. Clinton: "The United States needs the Olympics to remind us that every time we work together, we keep our eye on the future, we have a set of honorable rules by which we play, and we try to lift each other up, we do quite well" ("MoneyLine," CNN, 3/28)
NBC has stopped submitting packages to potential Olympic advertisers. Apparently the network, which has sold more than $500M worth of ad time for its coverage of the Games, "believes that it has enough proposals in enough advertisers' hands so that even if only a small percentage of them turn into deals, the network will sell out" (Brockington & Reynolds, INSIDE MEDIA, 3/15-28 issue).