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  • ACOG TIX POLICY, SPONSORSHIPS, FEATURED ON CNN'S "MONEYLINE"

         ACOG COO A.D. Frazier was interviewed by CNN's Lou Dobbs on
    "Moneyline" about the Games' finances.  Frazier: "With 479 days
    to go, we're in pretty good shape. ... We are going to be on time
    and on budget in July of 1996."  Frazier said criticism a year
    ago that the Atlanta business community wasn't working together
    has changed:  "With a deadline, people tend to come together
    around important decisions." Frazier, on the ticket policy:
    "We're talking about putting on eight Super Bowls a day for 17
    days."  Frazier said ticket prices are within 90% of in L.A. '84,
    after an inflation adjustment and with the exception of the
    opening and closing ceremonies.  On sponsorship, Frazier noted
    that four more are waiting to be announced.  Frazier: "Frankly,
    the sponsor interest is continuing to grow, it's a strategic
    marketing opportunity for American business" ("MoneyLine," CNN,
    3/28).
         TIX STICKLERS:  CNN's Steve Young reported on the
    controversies surrounding '96 tickets.  Young noted prices of
    $50-$200 that were the norm for big events such as the opening
    and closing ceremonies in '84:   "In Atlanta, those prices are
    gone with the wind."  In '96, those events will range from $212-
    636.  Young said the new ticket policies for these games that
    require payment far in advance for tickets combined with the high
    prices, is "designed to make ticket scalpers jump high hurdles."
    The money will be held by ACOG from the ticket due date in May
    until September or October, interest free.  Bradley Stillman, of
    the Legislative Consumer Federation of America, is not pleased
    with the system: "I'm not so sure this does anything to hold down
    scalping of seats, what it does do is it allows the Olympics to
    use consumers' money at no charge" ("MoneyLine," 3/28).
         BUBBA'S EXCITED:  President Bill Clinton and VP Al Gore
    addressed ACOG volunteers in Atlanta.  Clinton:  "The United
    States needs the Olympics to remind us that every time we work
    together, we keep our eye on the future, we have a set of
    honorable rules by which we play, and we try to lift each other
    up, we do quite well" ("MoneyLine," CNN, 3/28)
    

    Print | Tags: Olympics, Time Warner
  • NBC IS DONE COURTING POTENTIAL ADVERTISERS

         NBC has stopped submitting packages to potential Olympic
    advertisers.  Apparently the network, which has sold more than
    $500M worth of ad time for its coverage of the Games, "believes
    that it has enough proposals in enough advertisers' hands so that
    even if only a small percentage of them turn into deals, the
    network will sell out" (Brockington & Reynolds, INSIDE MEDIA,
    3/15-28 issue).
    

    Print | Tags: NBC, Olympics
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