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TV NETS ALL TRY TO TIE THEIR WAGONS TO JORDAN
Published March 28, 1995
Michael Jordan will join Pat O'Brien Saturday when CBS carries "Doritos Presents Inside the Game with Michael Jordan." It will air between the NCAA Final Four games about 7:30 p.m. EST (USA TODAY, 3/28)....The Bulls-Magic game on TNT Friday night was seen in an estimated 2.044M homes, tying a TNT regular season NBA record. The game received a 3.3 -- without being shown in Chicago or Orlando (WASHINGTON POST, 3/28)....According to the WASHINGTON POST, ABC News is "giving a big assist" to Jordan for the March 19 win in ratings by NBC's "Meet the Press." The show beat "This Week with David Brinkley" in the "clearest victory" since October '88. "Meet" was the lead-in to the Bulls-Pacers game which featured Jordan (WASHINGTON POST, 3/28). ....In New York, Richard Sandomir critiques TNT's half-hour show on Jordan before Friday's game as being "overdone except as a commercial vehicle" (N.Y. TIMES, 3/28).