SBD/28/Sponsorships Advertising Marketing
SONY SIGNATURES SIGNS ON FOR LICENSING RIGHTS FOR WORLD CUP
Published March 28, 1995
San Francisco-based Sony Signatures, in a partnership with Sony Creative Products in Japan, has been selected as the exclusive worldwide licensing and merchandising company for World Cup 1998. The agreement was signed with JSL Marketing AG of Switzerland. Dell Furano, President & CEO of Sony Signatures, a unit of Sony Software Corp., said their World Cup merchandising will go well beyond traditional apparel, souvenirs and on-site merchandising. Furano said they are seeking other partners for innovative product lines and marketing programs, such as electronic publishing products, printed products, music and all categories of games, toys and apparel. Marketing efforts will include electronic retailing, cross-licensing, and World Cup merchandise information and services available on-line and on the Internet. Sony Signatures' European effort will be conducted out of offices in London and Paris, U.S. efforts will be directed by Signatures' Licensing Division on the Sony lot in L.A., and Asian efforts will be headquarted in Sony Creative Products' Tokyo offices (Sony).