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MEASURING SPORTS & EXERCISE PARTICIPATION

     Participation in different sports and exercise activitieswas surveyed by the Nat'l Sporting Goods Association.  In-lineskating showed the highest-growth from '93 to '94 among the 53sports surveyed.  In-line skating drew 19.5M participants in '94,a 57% increase over '93 and roller hockey grew 50%.  The top 10participating increases/decreases for 1994 follows:
BIGGEST INCREASES
BIGGEST DECREASES
ACTIVITY
% INCREASE
ACTIVITY
% DECREASE
In-line skating
57.20%
Calisthenics
21.00%
Roller hockey
50.3
Tennis
18.4
Canoeing
31
Volleyball
15.1
Hiking
30
Skateboarding
11.9
Power boating
27.6
Hunting w/guns
11.3
Exercise w/equip
25.5
Fishing
10.8
Soccer
21.8
Bowling
9.6
Snorkeling
21.1
Baseball
9.5
Billiards/Pool
15.6
Roller Skating (2X2)
8.9
Ice Hockey
14.5
Water Skiing
8.5409
OTHER STATS: A survey by the Sporting Goods ManufacturersAssoc. measured an increase in participation in the followingfitness categories from '87-93: Stair-climbing machines (974%),treadmills (348%), cross-country ski machines (132%), fitnesswalking (34%), free weights (27%), resistance machines (27%),stationary bicycles (17%), low-impact aerobics (13%) and swimming(3%) (SGMA).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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