Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.27.1995

     Homestead Motorsports Complex has secured Jiffy Lube as
title sponsor for its grand-opening race November 3-5.  The Jiffy
Lube 300, NASCAR's South FL debut, will be televised live on CBS
(MIAMI HERALD, 3/24)....Time Warner, seeking to reduce its debt
load, plans to sell part or all of its 24.5% stake in Atari
(BLOOMBERG BUSINESS NEWS, 3/25)....Microsoft unveiled its '95
version of the Microsoft Complete Baseball Guide.  The Microsoft
Baseball Daily online service, which works with the Guide, is
available for $79.95 per season (MLB).... Spalding Sports
Worldwide and the Women's Sports Foundation announced the
establishment of the Spalding Team Ball Grant Program designed to
provide balls to girls' sports teams that cannot afford the
equipment they need (Women's Sports Foundation)....Paul Kariya of
the Mighty Ducks has signed an exclusive agreement with Easton
Sports to use and endorse the company's ice and roller hockey
products (NSGA RETAIL FOCUS, 3/95 issue).

PREVIOUS IS RUSSIAN ROCKET READY TO TAKE OFF? CANUCKS, NHL HOPE SO NEXT MEASURING SPORTS & EXERCISE PARTICIPATION

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ADDITIONAL SECTIONS

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April 23, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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