MLB Cardinals, FS Midwest Reach New Deal MWR's Kauffman Buys Stake In Ganassi Racing CBS, ESPN Reach Sub-License Deal For MVC A's Reportedly Holding "Positive" Ballpark Talks CBS To Live-Stream All Super Bowl Ads Royals Getting Aggressive With More Trades Social Studies: Twins President Dave St. Peter End Coming For Tigers' Big-Spending Era? Angels Unveil Giant Mike Trout Bobblehead Phillies Shifting Tix Sales Tactics To Digital
SBD/27/Sponsorships Advertising Marketing
Published March 27, 1995
Homestead Motorsports Complex has secured Jiffy Lube as title sponsor for its grand-opening race November 3-5. The Jiffy Lube 300, NASCAR's South FL debut, will be televised live on CBS (MIAMI HERALD, 3/24)....Time Warner, seeking to reduce its debt load, plans to sell part or all of its 24.5% stake in Atari (BLOOMBERG BUSINESS NEWS, 3/25)....Microsoft unveiled its '95 version of the Microsoft Complete Baseball Guide. The Microsoft Baseball Daily online service, which works with the Guide, is available for $79.95 per season (MLB).... Spalding Sports Worldwide and the Women's Sports Foundation announced the establishment of the Spalding Team Ball Grant Program designed to provide balls to girls' sports teams that cannot afford the equipment they need (Women's Sports Foundation)....Paul Kariya of the Mighty Ducks has signed an exclusive agreement with Easton Sports to use and endorse the company's ice and roller hockey products (NSGA RETAIL FOCUS, 3/95 issue).