Monster Energy To Title Top NASCAR Series Yanks Set To Benefit From New MLB CBA Analyzing MLB's New CBA & Spending Limits Monster's Title Sponsor Deal Worth Less Than Sprint's CBS Has Deal To Stream NFL Games Suarez Talks Being First Foreign NASCAR Champ MLB, MLBPA Come To Terms On New CBA A's Ballpark Talks To Pick Up Pace With New CBA? MLB Takes Home-Field Advantage Off ASG MLB CBA Talks Reach Into Early-Morning Hours
SBD/27/Sponsorships Advertising Marketing
Published March 27, 1995
Homestead Motorsports Complex has secured Jiffy Lube as title sponsor for its grand-opening race November 3-5. The Jiffy Lube 300, NASCAR's South FL debut, will be televised live on CBS (MIAMI HERALD, 3/24)....Time Warner, seeking to reduce its debt load, plans to sell part or all of its 24.5% stake in Atari (BLOOMBERG BUSINESS NEWS, 3/25)....Microsoft unveiled its '95 version of the Microsoft Complete Baseball Guide. The Microsoft Baseball Daily online service, which works with the Guide, is available for $79.95 per season (MLB).... Spalding Sports Worldwide and the Women's Sports Foundation announced the establishment of the Spalding Team Ball Grant Program designed to provide balls to girls' sports teams that cannot afford the equipment they need (Women's Sports Foundation)....Paul Kariya of the Mighty Ducks has signed an exclusive agreement with Easton Sports to use and endorse the company's ice and roller hockey products (NSGA RETAIL FOCUS, 3/95 issue).