SBD/27/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Homestead Motorsports Complex has secured Jiffy Lube as
title sponsor for its grand-opening race November 3-5.  The Jiffy
Lube 300, NASCAR's South FL debut, will be televised live on CBS
(MIAMI HERALD, 3/24)....Time Warner, seeking to reduce its debt
load, plans to sell part or all of its 24.5% stake in Atari
(BLOOMBERG BUSINESS NEWS, 3/25)....Microsoft unveiled its '95
version of the Microsoft Complete Baseball Guide.  The Microsoft
Baseball Daily online service, which works with the Guide, is
available for $79.95 per season (MLB).... Spalding Sports
Worldwide and the Women's Sports Foundation announced the
establishment of the Spalding Team Ball Grant Program designed to
provide balls to girls' sports teams that cannot afford the
equipment they need (Women's Sports Foundation)....Paul Kariya of
the Mighty Ducks has signed an exclusive agreement with Easton
Sports to use and endorse the company's ice and roller hockey
products (NSGA RETAIL FOCUS, 3/95 issue).
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