Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium New Roof Will Debut Today At US Open Ilitch's Gift To Wayne State Includes Stipulations Venus Williams' EleVen Undergoes Reboot ESPN's McEnroe Halts Working With Raonic Twins Restructuring Baseball Operations Harbaugh Is Critical On Number Of Preseason Games
SBD/27/Sponsorships Advertising Marketing
AMERICA3'S CREW CHANGE FORCES LIFETIME TO ADAPT
Published March 27, 1995
Lifetime Television has made some changes to its support of their $1M sponsorship of the all-female America's Cup racing team, America3 since tactician Dave Dellenbaugh was added to the crew. The network's eight daily TV spots have been pulled from the air, and Lifetime is "frantically editing new spots that couch the all-women issue." Brian Donlon, Lifetime's VP/Public Affairs, "was clearly rattled," but said the network would continue with "full support": "It's going to cost a lot more to remake everything." A special on America3 to air April 8 was "scrapped." A new show is being shot (Lara Weber, CHICAGO TRIBUNE, 3/26).