Olympics

... AND THE NEXT ITEM, A BEAUTIFUL OLYMPIC LAPEL PIN

3.27.1995

     ACOG signed on home shopping network QVC as a licensee in
early March to produce "at least nine hour-long, Olympic-themed
sales pitches."  The first of the shows, which aired on March 7,
was very successful selling out its "entire inventory" of Olympic
lapel pin sets "before the show aired."  And, although neither
QVC or ACOG would release sales figures, both parties "profess
delight over the relationship."  The network plans to "pick from
hundreds of products" produced by some 80 ACOG licensees and 42
USOC licensees for each of its programs (Melissa Turner, ATLANTA
CONSTITUTION, 3/26).

PREVIOUS '98 OLYMPIC SKATING FIELD ON THIN ICE? NEXT SURE SHOT INT'L SCORES BIG WITH '96 GAMES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 23, 2024

April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/03/27/Olympics/$AND-THE-NEXT-ITEM-A-BEAUTIFUL-OLYMPIC-LAPEL-PIN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/03/27/Olympics/$AND-THE-NEXT-ITEM-A-BEAUTIFUL-OLYMPIC-LAPEL-PIN.aspx