LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President AT&T Not Renewing USOC Sponsorship Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid
... AND THE NEXT ITEM, A BEAUTIFUL OLYMPIC LAPEL PIN
Published March 27, 1995
ACOG signed on home shopping network QVC as a licensee in early March to produce "at least nine hour-long, Olympic-themed sales pitches." The first of the shows, which aired on March 7, was very successful selling out its "entire inventory" of Olympic lapel pin sets "before the show aired." And, although neither QVC or ACOG would release sales figures, both parties "profess delight over the relationship." The network plans to "pick from hundreds of products" produced by some 80 ACOG licensees and 42 USOC licensees for each of its programs (Melissa Turner, ATLANTA CONSTITUTION, 3/26).