SBD/27/Olympics

... AND THE NEXT ITEM, A BEAUTIFUL OLYMPIC LAPEL PIN

     ACOG signed on home shopping network QVC as a licensee in
early March to produce "at least nine hour-long, Olympic-themed
sales pitches."  The first of the shows, which aired on March 7,
was very successful selling out its "entire inventory" of Olympic
lapel pin sets "before the show aired."  And, although neither
QVC or ACOG would release sales figures, both parties "profess
delight over the relationship."  The network plans to "pick from
hundreds of products" produced by some 80 ACOG licensees and 42
USOC licensees for each of its programs (Melissa Turner, ATLANTA
CONSTITUTION, 3/26).
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Olympics, USOC

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