Number Of Americans Attending Rio Games Plummets United Unveils Olympic Film For Flights IOC To Rethink Global Antidoping Efforts Rio Mayor Rallies Confidence In City's Ability To Host Games Calgary Exploring Bid For '26 Games IOC Backs Ban Of Russian Track Team USOC Hires Kevin Penn As Chief Of Business Ops Olympics Officials Reveal Medal Designs Rome '24 Appoints Ketchum For Global PR Brazil Official Downplays Issues Leading Up To Rio
... AND THE NEXT ITEM, A BEAUTIFUL OLYMPIC LAPEL PIN
Published March 27, 1995
ACOG signed on home shopping network QVC as a licensee in early March to produce "at least nine hour-long, Olympic-themed sales pitches." The first of the shows, which aired on March 7, was very successful selling out its "entire inventory" of Olympic lapel pin sets "before the show aired." And, although neither QVC or ACOG would release sales figures, both parties "profess delight over the relationship." The network plans to "pick from hundreds of products" produced by some 80 ACOG licensees and 42 USOC licensees for each of its programs (Melissa Turner, ATLANTA CONSTITUTION, 3/26).