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Published March 24, 1995
Sunday's record rating for NBC's coverage of Michael Jordan's return raised the network's season-to-date NBA average to a 5.4 rating and a 13 share -- an 8% increase from last year (NBC). At one poiunt this season, NBC's regular-season NBA rating was off 23% (Rudy Martzke, USA TODAY, 3/24)....The MSG Network will not air Yankee exhibition games today and tomorrow "to protest the team's demand that MSG pay full price for replacement games" (Richard Sandomir, N.Y. TIMES, 3/24)....Dantia Gould of Gould Media Services is publishing a report on Women's Television Sports, due out March 31. "Women's Television Sports" assesses the state of women's sports and analyzes which sports get TV coverage (Gould Media).