World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years
Published March 24, 1995
Sunday's record rating for NBC's coverage of Michael Jordan's return raised the network's season-to-date NBA average to a 5.4 rating and a 13 share -- an 8% increase from last year (NBC). At one poiunt this season, NBC's regular-season NBA rating was off 23% (Rudy Martzke, USA TODAY, 3/24)....The MSG Network will not air Yankee exhibition games today and tomorrow "to protest the team's demand that MSG pay full price for replacement games" (Richard Sandomir, N.Y. TIMES, 3/24)....Dantia Gould of Gould Media Services is publishing a report on Women's Television Sports, due out March 31. "Women's Television Sports" assesses the state of women's sports and analyzes which sports get TV coverage (Gould Media).