SBD/24/Sports Media


     Sunday's record rating for NBC's coverage of Michael
Jordan's return raised the network's season-to-date NBA average
to a 5.4 rating and a 13 share -- an 8% increase from last year
(NBC).  At one poiunt this season, NBC's regular-season NBA
rating was off 23% (Rudy Martzke, USA TODAY, 3/24)....The MSG
Network will not air Yankee exhibition games today and tomorrow
"to protest the team's demand that MSG pay full price for
replacement games" (Richard Sandomir, N.Y. TIMES, 3/24)....Dantia
Gould of Gould Media Services is publishing a report on Women's
Television Sports, due out March 31.  "Women's Television Sports"
assesses the state of women's sports and analyzes which sports
get TV coverage (Gould Media).
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