SBD/24/Sports Industrialists

TIGER WOODS FEATURED IN THIS WEEK'S SPORTS ILLUSTRATED

     The development of golf-phenom TIGER WOODS is featured in
the latest issue of SI.  Writer Rick Reilly, on the plan to make
the multi-ethnic Tiger into golf's next superstar: "The plan is
for Tiger to knock down flags, not carry them.  So [father] Earl
tells his son one rule: 'When you're in America, be black.  When
you're in the Orient, be Asian.'"  Riley, on Woods' earning
potential:  "The standard estimate of his value in the
endorsement world is in the tens of millions of dollars, and
that's just the beginning."  Woods: "I don't want to be the best
black golfer ever.  I want to be the best golfer ever" (SI, 3/27
issue).
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