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TIGER WOODS FEATURED IN THIS WEEK'S SPORTS ILLUSTRATED
Published March 24, 1995
The development of golf-phenom TIGER WOODS is featured in the latest issue of SI. Writer Rick Reilly, on the plan to make the multi-ethnic Tiger into golf's next superstar: "The plan is for Tiger to knock down flags, not carry them. So [father] Earl tells his son one rule: 'When you're in America, be black. When you're in the Orient, be Asian.'" Riley, on Woods' earning potential: "The standard estimate of his value in the endorsement world is in the tens of millions of dollars, and that's just the beginning." Woods: "I don't want to be the best black golfer ever. I want to be the best golfer ever" (SI, 3/27 issue).