Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Chicagoland Looks To Build Interest Nationwide Expands Earnhardt Sponsorship Xfinity To Title Sponsor NASCAR's Secondary Series Sponsors Sticking By Tony Stewart Comcast-NASCAR Deal To Be Announced ISC Tracks Could Face Further Seating Reductions Darlington Change Highlights '15 NASCAR Schedule Ortho To Sponsor Biffle's RFR No. 16
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MOTORSPORTS SPONSORSHIP ROUND-UP
Published March 24, 1995
FROM ERNIE SAXTON: Pontiac will become the official car of the Nat'l Hot Rod Association....One of the "hottest" items available to racing fans is the new BNOX, low-priced compact binoculars. The BNOX NASCAR model is available at NASCAR Winston Cup events for less than $20....Coca-Cola USA will be an associate sponsor of the Rickey Hendrick-owned Dupont #24 NASCAR Winston Cup car driven by Jeff Gordon. Coca-Cola will have their logo on the trunk lid and on Gordon's uniform....According to Sears VP/Sales Bill Clarke, Sears Auto Centers, through its DieHard brand, is expanding its motorsports programs in '95. In addition to its current sponsorship of the NASCAR DieHard at Talladega SuperSpeedway and the $50,000 DieHard Race Award, Sears will provide full sponsorship of a Sears DieHard Racing Team's pick-up in the NASCAR Super Truck Series by Craftsman and sponsor the Sears Auto Centers Motorsports weekend in Milwaukee (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP MARKETING NEWS). OTHER NEWS: Hilton Oil Corp., through its T-PLUS brand, is co-sponsoring the Kranefuss/Haas Racing Team car #37 driven by John Andretti on the NASCAR Winston Cup circuit (Hilton Oil)....NASCAR announced that Champion Spark Plug's Champion Truck Plug will become the Official Spark Plug of the NASCAR SuperTruck Series by Craftsman (NASCAR).