PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over Olympics Shakes Up '16 PGA Tour Schedule Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful John Deere Classic To Be Opposite Olympics? John Deere, PGA Tour Event Re-Up Though '23 Stallings Suspended By PGA Tour For 90 Days Greenbrier Formally Unveils New Course Plans Travelers Championship Gets Record Crowds
SBD/24/Sponsorships Advertising Marketing
Published March 24, 1995
Curtis Management Group, which markets and protects over 200 of "America's best-known, best-loved names," including Babe Ruth, will manage the image and likeness of Secretariat (Rubenstein Associates)....Topps has established an office in Canada to handle direct distribution to Canadian retailers and hobby accounts (Topps)....SunTrust Banks Inc. has introduced a MasterCard credit card bearing the brand of the PGA Tour. The Tour Card is available to members of PGA Tour Partners. Depending on use, consumers can use earned points toward golf merchandise (COLUMBUS, GA, LEDGER-ENQUIRER, 3/23)....AD WEEK ranks and grades the top 21 ad agencies, as determined by billings: Bates (C+), BBDO (B+), Chiat/Day (A-), DDB Needham (B- ), Bozell (A-), Campbell Mithun Esty (C+), D'Arcy Masius Benton & Bowles (C), Foote, Cone & Belding (B), Grey (B-), Ketchum (C), Ogilvy & Mather (B+), Saatchi & Saatchi (B-), Lintas USA (B-), McCann-Erickson (B), J. Walter Thompson (B), Young & Rubicam (B- ), N.W. Ayer & Partners (B-), Leo Burnett (B), Lowe & Partners/ SMS (C+), Messner Vetere Berger McNamee Schmetterer (B+), Wells Rich Greene/BDDP (C+) (AD WEEK, 3/20 issue).... McDonald's announced that they expect to add 350 stores in Europe in '95 (BLOOMBERG/L.A. TIMES, 3/24).... Coca-Cola Chair Roberto Goizueta told stock analysts that he expects the company to report worldwide case volume growth of 9-10% in the 1stQ -- "a shade higher than what analysts had been expecting" (ATLANTA CONSTITUTION, 3/24)....Wheaties unveiled a commemorative box featuring Celtics President Red Auerbach with Larry Bird, Bob Cousy, K.C. Jones, John Havlicek and Jo Jo White....The Sports Authority hopes to open its first Boston outlet in the old Sears Building, a block from Fenway Park (BOSTON HERALD, 3/24).