Bruins, Celtics Headed In Opposite Directions Golf's Young Talent Steps Into Spotlight Masters Overnight Lowest Since '04 Spieth's Masters Breakout Huge For Under Armour IBM Debuts New Campaign During Masters Chips & Putts: "Game Golf" Sales Going Well PGA, LPGA Tours Embracing Twitter TD Garden To Get $70M Renovation Coke Goes Big With World Cup Campaign Rondo Shines In Debut As TV Analyst
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SBD/24/Sponsorships Advertising Marketing
Published March 24, 1995
Curtis Management Group, which markets and protects over 200 of "America's best-known, best-loved names," including Babe Ruth, will manage the image and likeness of Secretariat (Rubenstein Associates)....Topps has established an office in Canada to handle direct distribution to Canadian retailers and hobby accounts (Topps)....SunTrust Banks Inc. has introduced a MasterCard credit card bearing the brand of the PGA Tour. The Tour Card is available to members of PGA Tour Partners. Depending on use, consumers can use earned points toward golf merchandise (COLUMBUS, GA, LEDGER-ENQUIRER, 3/23)....AD WEEK ranks and grades the top 21 ad agencies, as determined by billings: Bates (C+), BBDO (B+), Chiat/Day (A-), DDB Needham (B- ), Bozell (A-), Campbell Mithun Esty (C+), D'Arcy Masius Benton & Bowles (C), Foote, Cone & Belding (B), Grey (B-), Ketchum (C), Ogilvy & Mather (B+), Saatchi & Saatchi (B-), Lintas USA (B-), McCann-Erickson (B), J. Walter Thompson (B), Young & Rubicam (B- ), N.W. Ayer & Partners (B-), Leo Burnett (B), Lowe & Partners/ SMS (C+), Messner Vetere Berger McNamee Schmetterer (B+), Wells Rich Greene/BDDP (C+) (AD WEEK, 3/20 issue).... McDonald's announced that they expect to add 350 stores in Europe in '95 (BLOOMBERG/L.A. TIMES, 3/24).... Coca-Cola Chair Roberto Goizueta told stock analysts that he expects the company to report worldwide case volume growth of 9-10% in the 1stQ -- "a shade higher than what analysts had been expecting" (ATLANTA CONSTITUTION, 3/24)....Wheaties unveiled a commemorative box featuring Celtics President Red Auerbach with Larry Bird, Bob Cousy, K.C. Jones, John Havlicek and Jo Jo White....The Sports Authority hopes to open its first Boston outlet in the old Sears Building, a block from Fenway Park (BOSTON HERALD, 3/24).