SBD/24/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Curtis Management Group, which markets and protects over 200
of "America's best-known, best-loved names," including Babe Ruth,
will manage the image and likeness of Secretariat (Rubenstein
Associates)....Topps has established an office in Canada to
handle direct distribution to Canadian retailers and hobby
accounts (Topps)....SunTrust Banks Inc. has introduced a
MasterCard credit card bearing the brand of the PGA Tour.  The
Tour Card is available to members of PGA Tour Partners.
Depending on use, consumers can use earned points toward golf
merchandise (COLUMBUS, GA, LEDGER-ENQUIRER, 3/23)....AD WEEK
ranks and grades the top 21 ad agencies, as determined by
billings:  Bates (C+), BBDO (B+), Chiat/Day (A-), DDB Needham (B-
), Bozell (A-), Campbell Mithun Esty (C+), D'Arcy Masius Benton &
Bowles (C), Foote, Cone & Belding (B), Grey (B-), Ketchum (C),
Ogilvy & Mather (B+), Saatchi & Saatchi (B-), Lintas USA (B-),
McCann-Erickson (B), J. Walter Thompson (B), Young & Rubicam (B-
), N.W. Ayer & Partners (B-), Leo Burnett (B), Lowe & Partners/
SMS (C+), Messner Vetere Berger McNamee Schmetterer (B+), Wells
Rich Greene/BDDP (C+) (AD WEEK, 3/20 issue).... McDonald's
announced that they expect to add 350 stores in Europe in '95
(BLOOMBERG/L.A. TIMES, 3/24).... Coca-Cola Chair Roberto Goizueta
told stock analysts that he expects the company to report
worldwide case volume growth of 9-10% in the 1stQ -- "a shade
higher than what analysts had been expecting" (ATLANTA
CONSTITUTION, 3/24)....Wheaties unveiled a commemorative box
featuring Celtics President Red Auerbach with Larry Bird, Bob
Cousy, K.C. Jones, John Havlicek and Jo Jo White....The Sports
Authority hopes to open its first Boston outlet in the old Sears
Building, a block from Fenway Park (BOSTON HERALD, 3/24).
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