SBD/22/Sports Media

NOT EVERY ROAD TO THE FINAL FOUR CAN BE AIRED BY CBS

     Some TV columnists critiqued this past weekend's coverage of
the NCAA tournament by CBS.  In San Francisco, C.W. Nevius thinks
ESPN is better prepared to handle the tournament because it has
mastered the art of switching back and forth from close games
(SAN FRANCISCO CHRONICLE, 3/22).  But in New York, Phil Mushnick
says the "heat" that CBS has been taking for not showing the end
of the UCLA-Missouri game on the East Coast has been "unfair,"
since both the UCLA game and Arkansas-Syracuse were close.  The
net was in a "lose-lose" situation (N.Y. POST, 3/22).  In
Baltimore, Milton Kent writes that "on the whole, CBS has done a
pretty good job with the most difficult job in sports, sending
pictures and words of an event spread over eight different
locations into more than 220 markets" (Baltimore SUN, 3/22).  In
other hoop news, Univ. of Minnesota AD McKinley Boston said it
was fortunate the Big 10 has a TV deal with CBS.  Boston:  "After
what happened in the tournament this year, we might not have been
in a position to negotiate the financial deal we made"
(Minneapolis STAR TRIBUNE, 3/21).
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