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  • WARNING: DON'T PUT AN "A" IN ATLANTA OR AN "O" IN OLYMPIC!

         ACOG's hardline stance against Atlanta companies or
    individuals who infringe on Olympic trademarks is the focus of a
    piece in today's WALL STREET JOURNAL.  Besides chasing "ambush
    marketers," ACOG is "targeting more unwitting violators: Greek
    restaurants, T-shirt designers, travel agents, ecology groups --
    even churches and newspapers."  They are also "staking claims to
    a wide range" of slogans and images -- including "Support The
    Dream," and "USA '96."  John Bevilaqua, an Atlanta sports
    marketing consultant and former member of the L.A. Olympic
    Committee: "They're being much more aggressive than any
    (Olympics) group I've ever seen.  Maybe even to the point of
    stepping over that thin line."  ACOG Dir/Marketing Communications
    Darby Coker said the aggressive action doesn't make for "the best
    PR," but that rights to the Games "are the most important way we
    have of raising funds" (Robert Frank, WALL STREET JOURNAL, 3/22).
    

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