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GOLF CHANNEL INKS DEAL WITH GM AND OTHER SPONSORS

     The Golf Channel has signed a multi-year charter sponsorship
agreement with General Motors.  The deal, announced by Golf
Channel CEO and President Joseph Gibbs, will include all facets
of the company's automobile divisions, including Cadillac, Buick
and Oldsmobile, as well as the GM credit card program.  There
will be several cross-promotion and grass roots programs to be
featured on The Golf Channel.  Golf Channel COO Gary Stevenson
also announced that they have reached multi-year agreements with
Anheuser-Busch, PaineWebber, Callaway Golf, Rolex, Data General,
True Temper, Golfsmith and Ram Golf.  The network has now inked
12 national companies to sponsorship deals. Stevenson called the
agreements "significant" because A-B, GM, Paine Webber, and Data
General become "our first charter sponsors outside the golf
business" (Golf Channel).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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