What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann NYC FC Signs Beverage, Snacks Deal With PepsiCo ESPN Changes Format For MLB ASG Reveal Travelers Championship Gets Record Crowds So Far, So Good For ESPN.com's Redesign ESPN's "Mike & Mike" Sticking In Bristol Travelers Goes Extra Mile For PGA Tour Event ESPN Completes DraftKings Deal Sans Equity ESPN Expanding Berry's Presence On "Countdown"
SBD/21/Sponsorships Advertising Marketing
Published March 21, 1995
Madison Sports & Entertainment Group, a diversified sports and entertainment conglomerate, completed the acquisition of Ski Trails USA. Ski Trails builds mobile mountains for snowboarding (Madison Sports)....Cowboys WR Michael Irvin is entering the sportswear business. Irvin and his partners, former Cowboy Alfredo Roberts, Blake Davenport and designer Ricky Talkington, are scheduled to introduce a sportswear line, Masterpeace Ragz, March 31 at the Int'l Menswear Mart in Dallas (FT. WORTH STAR- TELEGRAM, 3/20)....Sport Supply Group Inc. said Friday its chairm may consider buying out the company or putting it up for sale if its stock price does not "improve dramatically." Chair Michael Blumenfeld set a public market trading price of $26 a share to be reached by the end of next year. On Friday, shares rose $2 to $14/share as a result of the announcement (DOW JONES NEWS)....The Mighty Ducks announced plans for their 2nd Annual Mighty Ducks FanFair charity event to be held at Disneyland for an exclusive private party, April 27. All proceeds for the event will benefit Disney GOALS, a public charity established by Walt Disney Co. in '94 that seeks to create positive social alternatives for disadvantaged kids (Mighty Ducks)....The Buick Southern Open has been renamed the Buick Challenge and its purse increased from $800,000 to $1M. The tournament, to be played September 28- October 1 at Callaway Gardens, GA, will be televised by ESPN (PGA Tour)....Coors announced plans to introduce George Killian's Irish Brown Ale on May 1. The new ale will join Killian's Irish Red in establishing an "Irish family of brands" to be marketed by UniBev Ltd., Coors' marketing and specialty import division of (Coors). ....Frito-Lay is leveraging its "heavy" buy during the NCAA Tournament with the introduction of the Doritos/Taco Bell Taco Supreme. The product is the first co-branded offering from the intra-PepsiCo product development partnership (BRANDWEEK, 3/20 issue)....Sears announced their Women's Final Four Fantasy promotion from March 16-26. In conjunction with the NCAA and the Women's Basketball Coaches Association, Sears is hosting exclusive coaches appearances in select Sears stores and offering prizes including trips to the Women's Final Four in Minneapolis (Sears).