Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots Mike Tirico To Host "Football Night In America" Lagardère To Handle NFL Social Media In Germany Falcons Lock Up Stadium Financing Plan Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium
SBD/21/Sponsorships Advertising Marketing
AMERICA3 WINS MUST-WIN RACE WITH THEIR NEW MALE TEAMMATE
Published March 21, 1995
The decision to add a male crew member to the previously all-female America3 yacht racing team "has the potential to create far more consequences down the road than winning or losing the right to defend the America's Cup," according to Barbara Lloyd of the N.Y. TIMES (see THE DAILY, 3/20). The team won an important race yesterday with new tactician Dave Dellenbaugh. They need to win five of the next seven races to have a chance at defending the Cup. While most of the all-female crew has "toed the company line so far in accepting the addition of a male counterpart on the boat, only time will tell whether such an important decision so late in an America's Cup campaign turns out to be fortuitous." Writes Lloyd, "The switch was made in haste and apparently without the knowledge of more than a handful of the crew." And Dellenbaugh's presence has "raised questions, including a watchful eye by corporate supporters of America3 who bought into sponsoring an all-female crew." Lloyd also notes that "still at issue is whether the women actually pushed for the change, or whether it was an idea imposed upon them by male management" (N.Y. TIMES, 3/21). Michael Hiestand gives America3 owner Bill Koch a thumbs-down for his decision to add a male crew member: "If you're selling novelty, you should deliver" (USA TODAY, 3/21). But Koch said that the sponsors of America3 are "at peace" with the decision: "All the sponsors that we talked to, including the one who had a contract that said we could not have a man on the boat, said they were all for the decision. And they were behind it 100 percent" (WASHINGTON POST, 3/21).