Number Of Americans Attending Rio Games Plummets IOC To Rethink Global Antidoping Efforts Rio Mayor Rallies Confidence In City's Ability To Host Games Calgary Exploring Bid For '26 Games Visa Rolls Out Olympic Advertising Campaign IOC Backs Ban Of Russian Track Team Olympics Officials Reveal Medal Designs Rome '24 Appoints Ketchum For Global PR Brazil Official Downplays Issues Leading Up To Rio Brazil Official Downplays Rio Concerns
VISA AND THREE BANKS LAUNCH "SMART CARD" AT SUMMER GAMES
Published March 21, 1995
Visa will work with three Southeast banks for the "most ambitious launch" yet of a "smart card" in time for the '96 Games. A smart card looks like a credit card, but is an "electronic purse that holds electronic cash." When the purse is empty, the card cannot be used. Working with Visa will be NationsBank, First Union and Wachovia. They hope to sign up "thousands of merchants" where the card can be used all over Atlanta; all Olympic venues will be wired for the cards. First Union will have about 5,000 merchant locations in operation in Atlanta by '96, and then introduce the card to other cities in '97. Visa said the Games "are the perfect locale to trot out" the card, because of the large international audience. Smart cards are already popular in Europe (Martha Brannigan, WALL STREET JOURNAL, 3/21).