Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case
CITY TO ADOPT MAJOR MARKETING STRATEGY
Published March 21, 1995
The Atlanta City Council voted yesterday to begin a mass marketing campaign for the '96 Games. The Atlanta Economic Development Corp. will oversee the city's strategy and hire a consultant to work on the project. The marketing decision was based on recommendations of Munson Steed, a friend of Atlanta Mayor Bill Campbell's, who said the city could make as much as $9M by charging Olympic sponsors $1M to vend on the street, creating vending sites and charging $1,000 for vending licenses, and have one sole supplier for vendors who want to sell the city's merchandise (Lyle Harris, ATLANTA CONSTITUTION, 3/21). STATE DISCUSSES SPONSORSHIP: Some GA state officials want the state to become an official sponsor of the Games, believing it would be "a strong marketing tool" in the upcoming $8M advertising campaign. Gov. Zell Miller said "he is thinking about" the idea, but ACOG officials say they want to "see something official from the state before" responding (Ken Foskett, ATLANTA CONSTITUTION, 3/18).