Boston Mayor: Olympics Bid Could Be Dropped Toronto Mulling Bid For '24 Games Boston 2024 Debate Gets Testy Boston 2024 To Release Full Bid Proposal Japan Reopens Bidding For Olympic Stadium Battle Continues Over Rio Olympics Logo Boston 2024 Slashes Budget For Media Center Massachusetts Residents Still Wary Of Boston '24 Boston 2024 Still Planning To Eschew TV Ads Boston 2024 Counting On Corporate Sponsorships
CITY TO ADOPT MAJOR MARKETING STRATEGY
Published March 21, 1995
The Atlanta City Council voted yesterday to begin a mass marketing campaign for the '96 Games. The Atlanta Economic Development Corp. will oversee the city's strategy and hire a consultant to work on the project. The marketing decision was based on recommendations of Munson Steed, a friend of Atlanta Mayor Bill Campbell's, who said the city could make as much as $9M by charging Olympic sponsors $1M to vend on the street, creating vending sites and charging $1,000 for vending licenses, and have one sole supplier for vendors who want to sell the city's merchandise (Lyle Harris, ATLANTA CONSTITUTION, 3/21). STATE DISCUSSES SPONSORSHIP: Some GA state officials want the state to become an official sponsor of the Games, believing it would be "a strong marketing tool" in the upcoming $8M advertising campaign. Gov. Zell Miller said "he is thinking about" the idea, but ACOG officials say they want to "see something official from the state before" responding (Ken Foskett, ATLANTA CONSTITUTION, 3/18).