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CITY TO ADOPT MAJOR MARKETING STRATEGY

     The Atlanta City Council voted yesterday to begin a mass
marketing campaign for the '96 Games.  The Atlanta Economic
Development Corp. will oversee the city's strategy and hire a
consultant to work on the project.  The marketing decision was
based on recommendations of Munson Steed, a friend of Atlanta
Mayor Bill Campbell's, who said the city could make as much as
$9M by charging Olympic sponsors $1M to vend on the street,
creating vending sites and charging $1,000 for vending licenses,
and have one sole supplier for vendors who want to sell the
city's merchandise (Lyle Harris, ATLANTA CONSTITUTION, 3/21).
     STATE DISCUSSES SPONSORSHIP:  Some GA state officials want
the state to become an official sponsor of the Games, believing
it would be "a strong marketing tool" in the upcoming $8M
advertising campaign.  Gov. Zell Miller said "he is thinking
about" the idea, but ACOG officials say they want to "see
something official from the state before" responding (Ken
Foskett, ATLANTA CONSTITUTION, 3/18).
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