Athletes Village Yet To Pass Safety Tests Russia Reportedly Offered Deal To IOC IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday Nissan Creates Rio Games Face-Painting App Brazil Revising Olympics Security Measures
CITY TO ADOPT MAJOR MARKETING STRATEGY
Published March 21, 1995
The Atlanta City Council voted yesterday to begin a mass marketing campaign for the '96 Games. The Atlanta Economic Development Corp. will oversee the city's strategy and hire a consultant to work on the project. The marketing decision was based on recommendations of Munson Steed, a friend of Atlanta Mayor Bill Campbell's, who said the city could make as much as $9M by charging Olympic sponsors $1M to vend on the street, creating vending sites and charging $1,000 for vending licenses, and have one sole supplier for vendors who want to sell the city's merchandise (Lyle Harris, ATLANTA CONSTITUTION, 3/21). STATE DISCUSSES SPONSORSHIP: Some GA state officials want the state to become an official sponsor of the Games, believing it would be "a strong marketing tool" in the upcoming $8M advertising campaign. Gov. Zell Miller said "he is thinking about" the idea, but ACOG officials say they want to "see something official from the state before" responding (Ken Foskett, ATLANTA CONSTITUTION, 3/18).