LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices
CITY TO ADOPT MAJOR MARKETING STRATEGY
Published March 21, 1995
The Atlanta City Council voted yesterday to begin a mass marketing campaign for the '96 Games. The Atlanta Economic Development Corp. will oversee the city's strategy and hire a consultant to work on the project. The marketing decision was based on recommendations of Munson Steed, a friend of Atlanta Mayor Bill Campbell's, who said the city could make as much as $9M by charging Olympic sponsors $1M to vend on the street, creating vending sites and charging $1,000 for vending licenses, and have one sole supplier for vendors who want to sell the city's merchandise (Lyle Harris, ATLANTA CONSTITUTION, 3/21). STATE DISCUSSES SPONSORSHIP: Some GA state officials want the state to become an official sponsor of the Games, believing it would be "a strong marketing tool" in the upcoming $8M advertising campaign. Gov. Zell Miller said "he is thinking about" the idea, but ACOG officials say they want to "see something official from the state before" responding (Ken Foskett, ATLANTA CONSTITUTION, 3/18).