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  • CITY TO ADOPT MAJOR MARKETING STRATEGY

         The Atlanta City Council voted yesterday to begin a mass
    marketing campaign for the '96 Games.  The Atlanta Economic
    Development Corp. will oversee the city's strategy and hire a
    consultant to work on the project.  The marketing decision was
    based on recommendations of Munson Steed, a friend of Atlanta
    Mayor Bill Campbell's, who said the city could make as much as
    $9M by charging Olympic sponsors $1M to vend on the street,
    creating vending sites and charging $1,000 for vending licenses,
    and have one sole supplier for vendors who want to sell the
    city's merchandise (Lyle Harris, ATLANTA CONSTITUTION, 3/21).
         STATE DISCUSSES SPONSORSHIP:  Some GA state officials want
    the state to become an official sponsor of the Games, believing
    it would be "a strong marketing tool" in the upcoming $8M
    advertising campaign.  Gov. Zell Miller said "he is thinking
    about" the idea, but ACOG officials say they want to "see
    something official from the state before" responding (Ken
    Foskett, ATLANTA CONSTITUTION, 3/18).
    

    Print | Tags: Olympics
  • OLYMPIC ROUND-UP

         Producers of the Olympic Collectible lapel pins blame ACOG
    for creating a surplus of the item, according to this week's
    BUSINESS WEEK.  ACOG licensed four companies, charging as much as
    $3.5M each and "then setting no cap on production numbers."
    Critics say the high fees "mean that licensees must crank out the
    pins to make back their money."  Donald Bigsby, President of
    Olympic Collectors Club: "You can't mass produce collectibles"
    (David Greising, BUSINESS WEEK, 3/27 issue)....Group II
    Communications has been awarded a special marketing contract by
    ACOG.  Group II will be responsible for developing interactive
    youth programs and products (Group II)....Xerox has selected
    William Kostka & Associates to handle public relations during the
    '95 Olympic Festival in Denver this summer in connection with its
    sponsorship of the '96 Games (DENVER POST, 3/20)....ACOG and
    Stadium construction officials "refused to speculate how the
    accident" that killed a stadium worker yesterday will affect the
    construction schedule for the Olympic Stadium (Michelle Hiskey,
    ATLANTA CONSTITUTION, 3/21).
    

    Print | Tags: Olympics, Xerox
  • TICKET CAMPAIGN GETS NATIONAL MAGAZINE COVERAGE

         One in five households, or 20 million Americans have
    "expressed an interest" to attend the '96 Games, according to a
    NEWSWEEK profile of ACOG's ticket campaign which kicked off last
    week with plans to put a majority of the 11 million tickets into
    "the hands of American fans."  ACOG's Dir of Games Service Scott
    Anderson says tickets are "plentiful, easy to buy, and
    affordable."  NEWSWEEK notes that even after doling out tickets
    to sponsors and other VIPs, the size of the venues in Atlanta
    will leave about 7-8 million tickets available (Starr & Smith,
    NEWSWEEK, 3/27 issue).
    

    Print | Tags: Olympics
  • VISA AND THREE BANKS LAUNCH "SMART CARD" AT SUMMER GAMES

         Visa will work with three Southeast banks for the "most
    ambitious launch" yet of a "smart card" in time for the '96
    Games.  A smart card looks like a credit card, but is an
    "electronic purse that holds electronic cash."  When the purse is
    empty, the card cannot be used.  Working with Visa will be
    NationsBank, First Union and Wachovia.  They hope to sign up
    "thousands of merchants" where the card can be used all over
    Atlanta; all Olympic venues will be wired for the cards.  First
    Union will have about 5,000 merchant locations in operation in
    Atlanta by '96, and then introduce the card to other cities in
    '97.  Visa said the Games "are the perfect locale to trot out"
    the card, because of the large international audience.  Smart
    cards are already popular in Europe (Martha Brannigan, WALL
    STREET JOURNAL, 3/21).
    

    Print | Tags: Bank of America, Olympics, Visa
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